דרושים Digital Marketing Specialist 6-month Contract ב-Couchbase ב-ארהב

As the leader of our content strategy, you will oversee the development of webcasts, whitepapers, blogs, case studies, and analyst reports, ensuring they align seamlessly with marketing goals, messaging frameworks and lifecycle. The ideal candidate brings strong project management expertise, knowledge of AI-driven content creation tools, and a results-oriented, experimental mindset. This role requires versatility across various content formats, including short, mid, and long-form.

Content Marketing Strategy

• Develop and execute a comprehensive content strategy, aligned to business goals, driving engagement, lead generation, and conversion.
• Collaborate with product, sales, and marketing teams to create content that drives pipeline growth, while supporting both the developer and buyer journeys across the full lifecycle.
• Perform audits to assess content quality, market relevance, and identify gaps across target personas and stages of the sales funnel.
• Build a comprehensive calendar and roadmap to ensure the timely, strategic, and impactful delivery of content across all channels.
• Lead brainstorming sessions to craft engaging topics, ensuring cohesive messaging across various formats, such as SEO content, webcasts, whitepapers, case studies, analyst reports, blogs, etc.
• Create intuitive self-serve content hubs to seamlessly guide prospects through their buying journey.

Content Planning and Execution

• Develop comprehensive content briefs aligned to strategic objectives and ensure timely delivery of assets.
• Partner closely with Product Marketing, Integrated Campaigns, Design, Digital and external collaborators to create compelling content and promotional copy.
• Uphold brand consistency across all platforms and channels, ensuring adherence to messaging, voice, and branding guidelines.
• Efficiently manage and optimize the content library to ensure seamless organization, easy accessibility, and scalable growth.
• Collaborate with the SEO team to uncover opportunities for content creation or updates. Work collaboratively to ensure content is optimized for SEO and structured for generative AI discovery.
• Work with external partners, including agencies and freelancers, to expand and enhance content production capabilities.

Leverage Cutting Edge Tech

• Utilize AI-powered tools to create draft content, customize messaging for specific personas or industries, and accelerate the localization process.
• Serve as the SME in AI-assisted content creation, spearhead the exploration of new use cases, and develop documentation of best practices.
• Utilize cutting-edge technology to enhance this function and enable scalable one-to-many interactions, while also empowering our sellers to unlock its full potential.

Performance Measurement & Optimization

• Track content performance across all channels and analyze key metrics to guide strategic adjustments and drive improvements.
• Leverage data to test, refine, and perfect short-form copy, driving both engagement and conversions.

Qualifications:

• 7+ years of experience in content management/strategy, ideally in B2B technology or SaaS
• Bachelor’s degree in marketing, communications, or related field

Skills & Expertise:

• Deep understanding of B2B marketing strategies, with an emphasis on technical audiences (developers, devops, architects, ITDMs).
• Proficient in content SEO and analytics tools (Google Analytics, SEMrush, etc.)
• Strong writing and editing skills; experience crafting content for email, paid ads, social, and events
• Experience leveraging AI tools for content creation
• Always-learning mindset with curiosity and eagerness to understand our technology and its ever-evolving benefits
• Ability to work cross-functionally with marketing, sales, and product teams.
• Deadline driven and results-oriented

• Act as Enablement liaison for new hires; provision sales tools, host bi-weekly New Hire Orientation, train/troubleshoot prospecting tools, manage onboarding progress and Manager updates
• Aid in program management of bi-weekly Sales Talk Live; manage quarterly speaker and content cadences, prepare slide decks, organize STL speaker prep sessions, publish materials to content management system post-session
• Ownership of Win Wire program; working directly with Sales Reps, SEs, and others, ensure that strategic win stories are fully developed, providing content review, grammatical and structural recommendations, and collaborating with the Couchbase editor, before creating the Sales asset in Adobe InDesign
• Assist with bi-monthly Couchbase College (new hire bootcamp) to manage content development cycles, speaker management and support, and attendee communications and deliverables; the ideal candidate will be able to moderate Couchbase College following 1-3 cycles
• Assist with bi-weekly Sales Enablement Newsletter creation, publishing and marketing new win stories to highlight strategic use cases and reinforce Sales Motions and other strategic initiatives, advertise the next Sales Talk Live session and other Enablement programming
• Assist with TechLabs program management, driving content development cycles with SMEs, collaborating with Field Engineering presenters and Managers, ensuring technical and testing elements are in place for regional trainings, preparing efficient and accurate post-program reporting, make-up sessions, attendee tracking, etc
• Support ongoing initiatives for high-potential employees, including managing timelines, vendor relations, and manager communications, ensuring progression through leadership training opportunities
• Ownership of Sales Enablement inbox and calendar, with the ability to address rep inquiries, support content/onboarding/tool requests and issues, prioritizing urgent requests accordingly
• Provide quarterly awards support to the Chief Revenue Officer and team, collaborating to identify Enablement program award winners, organize the Sales Talk Live presentation, and ensure proper acknowledgment on Enablement platforms

• 3+ years of experience in a Sales or Sales-related role (Sales Rep, SDR, Enablement)
• 3+ years of program/project management experience; prior success with cross-functional initiatives preferred
• Analytical and problem-solving experience (corporate strategy, sales/business operations, GTM strategy, or similar)
• Excellent written and verbal communication skills
• Ability to prioritize work-flows in a fast-changing environment, working effectively both independently, and collaboratively within a team
• Ability to identify and coordinate resources across different functions, to drive programming and strategic objectives
• Highly self-motivated, proactive, and results-oriented, with a bias for action, accuracy and completion
• Proficiency and efficiency in Microsoft Office and Google Workspace; familiarity with Adobe Creative Cloud preferred
• Experience with Sales Enablement platforms (Mindtickle, Seismic, etc); familiarity with sales tools (Salesforce, 6Sense, etc)
• Bachelor’s degree in Business, Marketing, Communications, or a related field

NOTE: This role is a contract position and is not eligible for the benefits listed below

• Develop & Execute Regional Marketing Strategies: Build and implement localized marketing plans that align with regional sales objectives, focusing on ABM and persona-based engagement.
• Plan & Execute Events: Lead end-to-end execution of trade shows, conferences, executive networking events, partner programs, sales meetings, and customer engagements.
• Drive Account-Based Marketing (ABM): Collaborate closely with Sales, Solutions Engineering, Product Marketing, Digital Marketing, and Sales Ops to craft and launch 1:1 and 1:few ABM campaigns targeting strategic accounts.
• Cross-Functional Enablement: Align closely with internal stakeholders to ensure marketing efforts support sales initiatives and broader corporate strategies.
• Data-Driven Planning & Execution: Leverage data to inform event and campaign strategies. Manage logistics, lead tracking, and post-event analytics to optimize performance.
• Budget & Vendor Management: Forecast and manage budgets, select and negotiate with vendors, and track project metrics and ROI for all regional initiatives.
• Ensure Consistency & Excellence: Maintain brand alignment across all initiatives, manage contractors/vendors, and oversee timely logistics for all marketing assets and shipments.

• 4+ years of experience in field marketing, including event management and ABM execution
• Proven success in driving measurable pipeline growth through strategic marketing programs
• Strong project and time management skills with a results-oriented mindset
• Excellent written and verbal communication skills
• Proficient in Microsoft Office or Google Workspace; experience with Salesforce, Airtable, or PowerBI is a plus
• Strong cross-functional collaboration and leadership abilities
• Creative problem solver with a team-first attitude
• Bachelor’s degree or equivalent required
• Willingness to travel up to 30%