דרושים מנהל חשבון ב-Adidas ב-South Africa, Johannesburg

Role Purpose

To increase Brand Desire through connecting channels to consumers via a compelling range of products at the point of sale.

Responsibilities:

Primary Responsibilities

• Category Management (Range, Net Sales Forecast-Value/Volume)
• Provide inputs to the development of the overall Go to Market plan according to the Indonesia market/channel needs (including insights from competitor studies) to deliver a range with an article count appropriate to the market and its channels, and with a price structure that is competitive
• Align with SEAPAC on Category direction, including range size, pricing/margins, retail launches, and allocations
• Align with Indo Channel leads and with the SEAPAC CTC and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume)
• Participate in the planning of account marketing plans related to product launches(including campaign door lists)
• Deliver an accurate monthly Category Net Sales forecast (Net Sales, Standard Margin), working with Indo Channel leads and Indo Finance
• Monitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target,Best in Class Consumer Experience, Go-To-Market with a Indo Distribution Strategy, as aligned with SEAPAC
• Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendations
• Provide Indo Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space
• Optimize the SPEED program with the Channels
• Monitor PLC list to ensure each category’s pricing structure is protected
• Actively Support Sell-In and Key Account Pre-Line Meetings
• Support Customer meetings by finalizing by Channel Segmentation guidelines, providing a sell-in package/recommendation, assisting in the set-up of the e-catalogue and showrooms (samples)
• Drive the E2E/Go-To-Market process
• In-Depth Understanding of Consumers and Competitors
• Understand how the Brand is positioned in the market versus the Competitor/s
• Monitor Market Trends and Competitor Activities to identify opportunities and gapsTeam & Self- Development
• Constant evaluation to develop performance
• Consistently look for challenges and opportunities to improve business
• Demonstrate a willingness to learn, develop, and apply new knowledge/skills to other related business to expand spectrum of business understanding and management

Qualifications/ Experience:

• Bachelor’s degree in Business/Marketing Management
• At least 5 years of Trade Marketing or Merchandising experience with a recognized brand
• Results-oriented with exposure to sales experience preferable; must have the ability to influence others within an organization
• Strong numerical skills
• Advanced skills in Excel, Word and Powerpoint
• Excellent oral and written communication skills with the ability to interact at all levels of the organization
• Willing and able to travel on a regular basis

Purpose & Overall Relevance for the Organization:

As Manager, Wholesale Marketing, you will be responsible for supporting the development and execution of US Account Marketing and Activation Plans for key wholesale accounts. This role plays a critical function in driving business growth and improving Brand Health KPIs by ensuring best-in-class marketing activations at the point of sale.

You will work closely with Key Account Sales, Marketplace Merchandising, Brand Communications, Digital Activation, and Visual Merchandising teams to ensure alignment on brand, retail, and digital marketing strategies that enhance consumer engagement and sell-through.

This role requires strong project management, cross-functional collaboration, and an ability to execute marketing programs that elevate the consumer experience while ensuring alignment with global and NAM brand priorities.

Strategy Execution & Account Management

• Define and align seasonal marketing plans, ensuring integration of product, retail, and brand activities for key wholesale accounts.
• Execute account marketing calendars to secure brand presence, share of space, and consumer engagement across key wholesale partners.
• Collaborate with Key Account Sales and Merchandising teams to ensure marketing programs align with commercial objectives and sell-through priorities.
• Support the development of digital and omnichannel marketing strategies in partnership with Digital Activation teams.
• Serve as the key marketing contact for assigned accounts, ensuring marketing tools, campaigns, and activations are delivered on time and in full.

Retail & Digital Activation

• Plan and execute in-store activations, product launches, and promotional campaigns in alignment with key seasonal priorities.
• Partner with Visual Merchandising and Retail Concepts teams to ensure high-quality retail execution that enhances consumer engagement.
• Work closely with retailers to drive conversion and sell-through, ensuring alignment between in-store and digital activations.
• Maintain an understanding of key consumer trends, retail behaviors, and competitive market dynamics to inform marketing strategies.

Performance Measurement & Budget Management

• Track and report on the effectiveness of marketing activations, leveraging data and insights to optimize future investments.
• Ensure budget oversight and cost control, maximizing ROI on account marketing spend.
• Collaborate with Finance and Business Development teams to ensure efficient budget allocation and performance tracking.

Cross-Functional Collaboration & Leadership

• Partner with internal stakeholders across Sales, Merchandising, Digital Activation, Brand Communications, and Visual Merchandising to deliver cohesive consumer experiences.
• Act as the consumer activation lead, providing input on marketing tools and assets required to drive engagement and commercial success.
• Share best practices and work cross-functionally with Global and NAM teams to drive a consistent and scalable marketing approach.
• Maintain strong relationships with retail partners, ensuring alignment on seasonal marketing priorities.

Key Relationships

• Sales & Merchandising Teams – Align on account marketing strategies and business priorities.
• Visual Merchandising & Retail Concepts – Ensure seamless in-store execution.
• Digital Activation & Trade Marketing Teams – Optimize omnichannel consumer engagement.
• Global & NAM Brand Marketing Teams – Align seasonal marketing initiatives with broader brand objectives.
• Finance & Business Development Teams – Monitor marketing investments and budget efficiency.
• Retail Partner Stakeholders – Foster strong external partnerships to drive brand growth.

Knowledge, Skills, and Abilities

• Strong brand marketing and project management experience, preferably within wholesale and the sporting goods industry.
• Highly collaborative with strong stakeholder management and communication skills.
• Ability to analyze and apply consumer insights, retail trends, and business data to optimize marketing programs.
• Strong problem-solving skills with a proactive mindset to mitigate delays and ensure executional excellence.
• Deep understanding of retail marketing, digital activation, and omnichannel strategies.
• Ability to work effectively within a fast-paced, cross-functional team environment.
• Intermediate to advanced proficiency in Microsoft Office (Excel, PowerPoint, Word).

Requisite Education and Experience / Minimum Qualifications

• Bachelor’s degree in business, Marketing, or a related field.
• 5-7 years of experience in brand marketing, digital marketing, wholesale marketing, or account management.
• Previous experience in trade marketing, retail activation, or category marketing within a consumer-focused brand.
• Proven ability to execute account-based marketing strategies with a focus on consumer engagement and sell-through.
• Equivalent combination of education and/or experience may be substituted for degree

• adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life andAD&Dinsurance, which can be supplemented with employee-paid coverage. Employeesare able toenroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including12 weeksof paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.
• Though our teammates hail from all corners of the world, our working language is English.

Purpose of the role:

• Support the Wholesale account team in driving the digital development of the defined key account, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online
• Drive specific sell-ins and range extensions for online
• Ensure best in class merchandising actions focused on products visualization, rankings visibility
• Ensure perfect digital campaigns execution (launches and commercials) in cooperation with Marketing and DPC teams
• Monitoring online experience and adidas performances

What you'll do:

• Analyze and monitor consumer demand, category trends and the defined key account digital assortment and identify opportunities to help accelerate our brands’ net sales & market share
• Continuously monitor the on-site assortment for availability, visibility and findability
• Ensure that the content is locally relevant to the target consumer and respective geographies
• Execute Digital Shelf optimization initiatives in close collaboration with the account’s digital team & the DPC community
• In partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across the account
• Regularly give feedback of the respective account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
• Showcase expertise in key internal & external environments (e.g. Sell-ins, key account meetings, Sales & Marketing meetings etc.)

Skills you'll need:

• Ideally experience with online product ranging and assortment
• Understanding of key digital KPIs (e.g. Impressions, CTR, PDP views, ATC, CVR, ROAS), their inter-connected nature and what levers to drive to improve performance
• Experience working with digital metrics & a history of leveraging these to increase sales performance
• Experience working in cross-functional environments with a diverse stakeholder set
• Passionate about deriving business insight from data, improving processes and solving problems
• Results oriented mentality
• Flexibility to handle multiple tasks and to work under pressure
• Comfortable with working in an international environment
• Strong Powerpoint and xls skills required coupled with excellent communication and presentation skills
• Fluent English, both verbally and written

Main requirements:

• Minimum 3 years of professional experience in an eCommerce or digitally related field
• Experience working with external stakeholders, ideally within the sportswear industry
• Strong knowledge of local E-Commerce landscape in the sportswear industry
• Experience working with leading digital data platforms such as Google Data Studio, BI, Adobe is preferred

KEY RESPONSIBILITIES

• CRM calendar execution through comms briefing, approval, and scheduling in close collaboration with external local agencies via special digital platforms. Rigid following of briefing SLA set by the agencies. Comms include e-mails, push notifications, SMSs and WA messages.
• Monthly CRM reporting including KPI’s tracking, analysis of channel’s & particular comms’ performance, highlights/lowlights, and corrective action plan (if necessary).
• Managing of specific CRM projects (new markets roll out, optimizations, enhancements etc.).
• Managing CRM budget (agency fees, new roll outs and pilots).
• Managing external agencies on day-to-day basis and also in the development of new initiatives and tools.
• Develop an overall CRM Strategy in conjunction with the regional and local teams for all enabled MENA countries including:

• • targets’ setting (traffic/ revenue web/app per country) and approval with key stakeholders;
  • separate strategies for focus markets (UAE, KSA, Egypt, Morocco, Ukraine, Kazakhstan);
  • capabilities expansions meaning new markets roll out;
  • global and local initiatives roll outs.

• Mid-term planning via creating and managing MENA CRM calendar for all digital marketing and retail campaigns across the region. Being flexible enough to accommodate all the changes in the launches or to execute reactive campaigns but still delivering flawlessly execution.
• Managing relationships with necessary global and regional teams, keeping them regularly informed on the projects (as per established process).
• Regularly searching for any best practices, latest innovations & digital concepts, competitor activity to be integrated whilst remaining consistently abreast of current CRM tools and techniques.

KPI’S

• Business KPIs: Web traffic, Web + App revenue (as per set targets).
• CRM metrics: Open rate, Click rate in-line with industry benchmarks or above; consumer sentiment tracking & maintenance of healthy opt out rate.
• Campaigns briefing: 80% of in-time briefs, 0 grammar/punctual mistakes & broken links in consumer facing comms.

KEY RELATIONSHIPS

• Global teams: Digital, Digital Activation, Consumer Engagement & CRM, Membership, Hype Operations, Marketing.
• Regional teams: EM HUB (Membership & CRM, Brand comms), other clusters/markets CRM leads, E-commerce SP&E, Digital Consumer Experience and Campaigns Ops.
• Local teams: Brand Marketing (OMNI, Key city, SPOMA, CTC, Newsroom, MOPs), DTC, Supply Chain, local agencies.

KNOWLEDGE, SKILLS, AND ABILITIES

• Cross-functional Marketing knowledge in sport and/or fashion/lifestyle categories (FMCG or sporting goods industry candidates preferred).
• Attentive to the details and highly organized. Ability to work with big volumes of campaigns (different scale & coverage) and in multi-language environment.
• Strong analytical skills: an ability to analyze CRM channel performance and related data to improve strategic decision making or execute short-term reactive initiatives.
• Ability to work in ever-changing environment and under pressure keeping focus on delivering the results.
• Experience in project management – including critical path management to deliver projects on time and within budget.
• Strong communication skills: written, oral and presentation.
• Deep-routed understanding of digital landscape and experience in CRM production process and technical nature of developing CRM initiatives.
• Demonstrated understanding and experience in delivering solutions or services via new and emerging technologies.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• University degree in Marketing.
• Proven previous experience (minimum 3 years) in either agency (CRM) or a client-side CRM role.
• Fluency in English both spoken and written is mandatory.
• Adobe Analytics user (optional).

Purpose & Overall Relevance for the Organization:

• Drive an effective and efficient sports marketing portfolio for the selected focus concepts in key category in country /cluster in full alignment with the Global Sports Marketing, Local Brand Communication and Local Business Units.

Key Responsibilities:

• Create the local portfolio planning based on input from Global
• Negotiate/Acquire/Evaluate partners for the category.
• Budget management for the category including operating expenses
• Manage the execution of the marketing working budget plan per the budget planning
• Input to Contract Approval Form/Asset Management System/Global Bonus Program
• Plan and activate our partners with the respective functions within local brand activation team and Membership team.
• Support for organizing events.
• Support for booth management at events (e.g., Inter-High and similar events).
• Manage right color way FTW at right timing.

KPIs:

• Share of Search (country, key city, category and franchise names)
• Share of voice in key sports events
• Secure relevant and in-time partner portfolio
• Brand Net Sales
• Compliance to sports marketing expense guidelines

Knowledge, Skills and Abilities:

• Strong interpersonal skills (e.g. relationship management, facilitation, etc.)
• Leading and managing a diverse team
• Deep sports marketing knowledge
• Strong influencing skills
• Basic MS Office skills
• Experience in both market and above market organization preferred
• Advanced in English / Native in Japanese

Qualifications:

• University degree in business with marketing focus and ideally some exposure to sports or equivalent professional experience
• At least 3-5 year experience in relevant working field
• Experience, Communication/Negotiation skill
• Passion for Sports
• Knowledge of sports categories preferred.
• Relationship with key person in sports marketing world preferred.

Key Relationships:

Internal

• Peers reporting into Brand Activation Lead
• Sports Marketing leads
• Market Channel leads
• BU Initiative Team
• Global Sports Marketing

External

• Partners and teams
• Management Agencies/Agents
• Club teams, Schools
• Association, Federation, Organization
• Head coach and coaches of high school, Universities, and corporate teams

Please note:

• adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage,adoption, with surrogate and fertility support,short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, OR.
• Though our teammates hail from all corners of the world, our working language is English.

Key Responsibilities:

• RFID System Support:Support with daily operation and maintenance of RFID systems within North American Retail stores. Ensure the systems are functioning optimally and perform regular QA.
• Reporting:Gather and publish weekly shrink operational KPIs in accordance with established weekly operating routines.
• Data Analysis:Analyze weekly RFID and Shrink data to identify trends, inventory discrepancies, and improvement opportunities. Provide detailed reports and share actionable insights with key stakeholders.
• Primary Data Maintenance:Create and maintain retail store primary data in

• Process Improvement:Continuously assess and recommend improvements to existing processes and workflows within areas of support.
• Documentation & Compliance:Maintain thorough documentation of RFID processes, configurations, and troubleshooting steps. Work with Global partners to update information as needed.
• Communications:Ensure that all enhancements and critical updates are clearly communicated to stores in a timely manner (i.e. Planned Maintenance, RFID Outages, App Updates).
• All other duties as assigned.

Key Relationships:

• Retail Stores, Store Operations, Supply Chain, Merchandising, Allocations, Omnichannel, Finance, eCom, Loss Prevention, NAM/Global IT.

Knowledge, Skills and Abilities:

• Strong written and verbal communication skills.
• Advanced MS Office (Excel, Word, Access, Outlook) skills.
• Familiarity with SAP, SSM, TrueVUE and other internal system tools.
• Understanding of PowerBI considered an asset.
• Basic understanding of retail math and statistical analysis.
• Strong analytical skills, and attention to detail.
• Time management and multitasking abilities.
• Fluency in English (written and verbal).
• Fluency in Spanish and/or French considered an asset.

Requisite Education and Experience / Minimum Qualifications:

• Minimum 1-year experience in Retail or a related position or equivalent combination of education and experience.
• Systems experience in the Retail Industry preferred.