דרושים Sr Mgr Development & Commercialization ב-Adidas ב-Netherlands, Amsterdam

KEY RESPONSIBILITIES

• Increase comp productivity (ns/sqm) to drive franchise channel profitability by reducing franchisee partner Trade Terms to deliver on company's expectation targets
• To be the one point of contact to franchisee partner providing Accountability, Efficiency and Simplicity to the channel to deliver the best support to Franchisee
• To provide regular support to franchisee partner for achieving commercial success by providing available tools of Own retail and strengthen retail execution in the assigned stores to meet or exceed commercial goals and KPI’s, and build Brand equity
• To meet or exceed Retail Sales, KPIs, Comp Growth against planned Budgets of the Franchisee run Mono brand Stores to deliver on company's expectation targets
• Evaluate partner organization and give recommendations to improve sell out. Give recommendation of key staff recruitment to deliver on global policies and procedures
• To increase comp productivity (ns/sqm) to drive franchise channel profitability by reducing franchisee partner Trade Terms to ensure Franchise channel delivers on company expectation targets
• To be the one point of contact to franchisee partner providing Accountability, Efficiency and Simplicity to the channel to deliver the best consumer experience
• To provide regular support to franchisee partner for achieving commercial success by providing available tools of Own retail and strengthen retail execution in the assigned stores to ensure Franchise partner productivity
• Evaluate partner organization and give recommendations to improve sell out. Give recommendation of key staff recruitment to amplify opportunities across the channel

KNOWLEDGE SKILLS AND ABILITIES

• Specialist in business or technical skills with detailed knowledge in some areas of work or systems.
• Broad & deep knowledge in own functional area, combining theoretical and practical knowledge

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• 7 years experience
• As manager of Experts 0 – 2 years management experience required
• As manager of Admin / Tech Support minimum of 3 years management experience required

Purpose & Overall Relevance for the Organization:

In this role you will be responsible to connect various stakeholders within the company (CTCs, MOPs, Masterdata, Activation, CRM, CS and others), to gather and provide key information across departments in order to make sure catalogue, price, images, assets and everything that is relevant for activation to be accomplished with the higher standards and in perfect timing.

Provide performance data on key launches and campaigns (Local clubs articles, key running and training franchises, originals, basketball and others).

To have a solid understanding of the digital activation environment, processes, needs, stakeholders and timings, looking for opportunities to improve.

In this role you will be responsible for all digital CRM communications (except social and PR), meaning that all communications that are sent to customers should go through you (copies and key visuals should be approved) before leaving the company.

To manage the digital activation calendar will be one of your key tasks

Key Responsibilities

• Collect CTCs and regional information and inputs and together with Ecom inseason team, build a digital activation plan for product, campaigns and commercial moments.
• Manage digital activation calendar (Co-creation / 52 weeks calendar)
  • Understand what the key moments for the company are regarding product, campaigns and commercial, build and align priorities of the activation calendar
  • Align with several stakeholders the needs and requests for correct digital activation within deadlines
  • Be the bridge between strategic planning and operation
• Support with analysis, presentations & gathering data
  • Create and present reports/presentations with following data:
    • Best-sellers
    • Stock performance
    • FP / NFP performance
    • Mark down & SM
    • General campaign performance
    • Zoom in into article performance
• Retention/CRM
  • Brief agency for content
  • Revise and approve content
  • Responsable for aligning and sharing third party content on specific cases (Local clubs)
  • Revise the CRM calendar and make changes when needed
• Online articles
  • You one your main responsibilities will be working with masterdata and mops teams to make sure the ecommerce has the maximum articles available as possible.
  • To create or update Online article report
• Support with new features and other tests

Key relationships:

• Digital Activation team
• Masterdata team
• Retention team
• Brand team (CTCs)
• Ecom inseason trading team
• Ecom buying planning team
• DTC team
• Analytics team
• Wholesale DPC team

Knowledge, skills and abilities

• Feel comfortable working in a complex and fast-paced environment
• Good understanding of digital process as a whole
• Product passion
• Fluency in English and Portuguese (written and spoken)
• Great communication skills
• Building connections and relationships with stakeholders are key in this role
• A high level of analytical thinking, eye for detail and ability to adapt and create new processes
• Excel knowledge

Requisite Education and Experience / Minimum Qualifications

• University degree in Business administration, Marketing, Engineering, Economics or related
• Minimum 2 years' experience in ecommerce or digital
• Very good MS Office skills
• Exposure: sports, fashion

Key Responsibilities:

· Execute the marketing calendar ensuring alignment with appropriate local and regional departments

· Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion

· Co-ordinate with agencies/suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.)

· Monitor and control campaign material produced and ensure that suppliers deliver high quality standard

· Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning

· Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented

· Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI

· Monitor performance of campaigns, events and activations, analyze the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing

· Be knowledgeable about the targets and performance of local stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Margin

Knowledge Skills and Abilities:

· University degree or equivalent education required

· Broad and deep theoretical understanding of functional area

· Minimum 3-4 years experience

Key Responsibilities:

•Ecommmain KPIS analysis .com/app performance, traffic, CX.

•Media:CRM: Strategy, Planning. Database management and segmentation. Paid Media: Strategy, Channel and Media management.

•Maexfollow up.

•GTM and main events leadership.

•Ecommproject development such as gift card.

Personalization and n&d:

•Be responsible for monitoring the team and ensuring the delivery of orders on time.

•Make contact with the MKT team about campaigns and brand launches.

•Monitor the stock of inputs.

•Upload product customization to the website.

•Troubleshoot SAC issues for custom orders.

•Assist throughout the customization production chain.

•Request the purchase of inputs from the area.

•Be in charge of Product phot and names & description development.

•Responsible of platform testing.

Required Knowledge and skills:

•Combination of proven experience in ecommerce plus Supply Chain Operations.

•Knowledge in ecommerce: kpisfollow up and analysis, CRM, paid media. BI report elaboration.

•Project Management

•Knowledge in Operating Process: Leadership of vendors ability and be punctual at process delivery of services/materials

•Interpersonal skills

Intermediate English level (conversational)

PURPOSE

• A key player in Global Sourcing in driving Sourcing’s vision to be the Most Agile, Most Competitive, Most Digitalized & Cleanest Supply Base in the industry.
• Drive for development, commercialization, product integrity, manufacturability, Create to Value (CTV), performance to target FOB of assigned projects / category(ies).

KEY RESPONSIBILITIES

• Manage the development and commercialization process of assigned products in collaboration with Tier1 factory personnel and technical teams.
• Provide specific technical expertise to ensure effective transition of design into samples and production while ensuring the manufacturability, material selection, material standards, development timeline and cost to target are met.
• Manage in a continuous upgrade of technical applications and processes and implementation of new technology in development and engineering.
• Supervise the direct development process between Headquarter /Creation Center and Tier 1 factory ensuring that Create to Value approach and product integrity is at the paramount priority and focus.
• Influence HQ (Design, Marketing, Brand Operations, Quality) and external parties (factory Development /Commercialization & Production) and drive change using principle centered vs policy driven with adidas standards as the center of focus in managing/ solving conflicts.
• Make day to day decisions within defined scope. Escalate to higher level(s) when facing the complex issues or seeing the potential impacts on business / manufacturing.
• Execute defined directives.
• Ensure all sourcing operations and practices fully comply with adidas’ Responsible Sourcing & Purchasing Policy, adidas standards and legal requirements, while managing the relevant processes internally and externally.
• Role model leadership to foster a culture of Diversity Equity & Inclusion that strives for an inclusive workplace

KEY RELATIONSHIPS

• Global Sourcing: LO Manufacturing team, Costing, Material, Planning, Product Quality, Product Testing & Compliance, E&MI
• Global Brands: HQ Product Teams (Design, Marketing, Brand Operations)
• Global Operations
• Other Global Functions Team: Social and Environmental Affairs/ Government Affairs ect.
• External stakeholders: Sourcing Suppliers (Tier1 factory development/ commercialization heads & teams, sample room supervisors; Tier2 / Tier3 suppliers)

KNOWLEDGE, SKILLS AND ABILITIES

• Have knowledge and expertise in product engineering, development / commercialization processes / timelines.
• able to identify problems and provide solutions to development/ commercialization issues.
• Good knowledge of manufacturing process, product testing process / evaluation, material types.
• Ability to read shell patterns, 2D and 3D blueprints, BOM / CBD, FCT, etc….
• Good understanding of costing principles and process; ability to decipher cost breakdown related to products.
• Creative mindset
• Strong influencing, presentation and communication skills
• Fluent in English (written and spoken)
• Strong Microsoft office skills

REQUISITE EDUCATION AND EXPERIENCE

• University degree in engineering or related areas
• Minimum 5+ year years of relevant business experience
• Experience in pattern engineering, product creation, mold making, grading, materials processing etc.

Key Responsibilities:

• Execute search and conversion-related digital partner development initiatives in close collaboration with the partner account team and other digital account functions where needed, ensuring consumers find the right adidas products when browsing the account’s website, ultimately driving and increasing adidas online brand share
• Input into development of Digital growth initiatives to tailor approach to the partner account’s needs; areas of the initiatives will include but are not limited to: organic and paid onsite search optimization, paid product placement introduction, findability enhancements in navigational landing pages, product content & description page optimization and assortment planning
• Input feedback and new ideas on Digital initiatives and assessment of industry & consumer trends, in collaboration with Cluster and Global DPC teams
• Input into the development of a Digital Joint Business Plan, including joint targets for key Digital KPIs and key initiatives to reach those targets, in close collaboration with the Account Lead
• Track overall and product specific adidas organic search performance to identify account or product specific improvement areas and quantify impact of search optimization efforts
• Continuously monitor the adidas assortment on the account’s website for availability, price, out-of-stock rate etc.
• Continuously monitor and report key performance metrics on adidas visibility, conversion, sales and brand-share and quantify uplift/ commercial impact based on enhancements, facilitating the forecasting of online sales & growth ambitions across your account, in partnership with Market DPC Analytics
• Support all stakeholders by offering cross-topic E-Commerce expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)

Key Relationships:

• Market Digital Partner Commerce (DPC)
• Market Sales Leadership
• Market Brand teams (Marketing, Digital Planning, CtC)
• Market Sales Finance

Knowledge, Skills and Abilities:

• University degree in the field of Business, Marketing or equivalent
• 3+ years of professional experience.
• 1+ years of experience in E-Commerce (ideally site management and consumer journey analysis, SEO or SEM)
• Knowledge of local E-Commerce landscape
• Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis
• Strong organization and time management skills
• Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Ability to convince and motivate people on different seniority levels and communicate change
• Experience working in cross-functional environments with a diverse stakeholder set
• Results oriented mentality
• Understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.)
• Advanced English, both verbally and written.
• Sportswear industry experience is a plus
• Ideally relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of the E-Commerce search mechanisms
• Ideally experience with online product ranging & allocation as well as consumer segmentation

KEY RELATIONSHIPS

• Global Sourcing: LO Manufacturing team, Costing, Material, Planning, Product Quality, Product Testing & Compliance, E&MI
• Global Brands: HQ Product Teams (Design, Marketing, Brand Operations)
• Global Operations
• Other Global Functions Team: Social and Environmental Affairs/ Government Affairs ect.
• External stakeholders: Sourcing Suppliers(Tier1 factory development/ commercialization heads & teams, sample room supervisors; Tier2 / Tier3 suppliers)

KNOWLEDGE, SKILLS AND ABILITIES

• Have knowledge and expertise in product engineering, development / commercialization processes / timelines.
• able to identify problems and provide solutions to development/ commercialization issues.
• Good knowledge of manufacturing process, product testing process / evaluation, material types.
• Ability to read shell patterns, 2D and 3D blueprints, BUM / CBD, FCT, etc....
• Good understanding of costing principles and process; ability to decipher cost breakdown related to products.
• Creative mindset
• Strong influencing, presentation and communication skills
• Fluent in English (written and spoken)
• Strong Microsoft office skills

REQUISITE EDUCATION AND EXPERIENCE

• University degree in engineering or related areas
• Minimum 5+ year years of relevant business experience
• Experience in pattern engineering, product creation, mold making, grading, materials processing etc.