דרושים Omnichannel Activation Vm Execution ב-Adidas ב-Netherlands, Amsterdam

Key Responsibilities:

• Manage a team of Visual Merchandisers within the stores to execute the Visual Merchandising standards and guidelines in categories accordingly to the VM calendar and in alignment with the Manager WHOLESALE&VM Activation.
• Ensure development of best practice processes, standards and operational plans to support implementation of VM standards and guidelines across WHOLESALE accounts, focusing on business outcomes to improve performance and ensure operational success.
• Work with WHS sales team and VM planning team and manage opening processes. Control VM fixture orders and take action to implement best practices.
• WHS Elevation: ensure VM trainings for store teams,
• Attend regular calls, communicate, inform and negotiate with all key stakeholders (Trade Marketing,Regional Manager, Store Manager) regarding all VM matters. Taking into account commerciality and key product launches and ensuring consistency and a leading brand experience for all customers.
• Identify and communicate store needs and best practices to the Manager VM Activation.
• Ensure the full store team is trained on the VM standards and VM guidelines.
• Stay up to date on competitor analysis and current and upcoming fashion trends based on stores' geographic locations.
• Ensure that all VM and Marketing instructions of the Türkiye Visual Excellence team are followed.
• Follow up sales with Visual Excellence and share with the manager
• Build a strong internal network with back-office teams to enable creating a speed boat way of working.

Team Management

• Manage, lead and take ownership for the Visual Merchandising team within the stores, ensuring they all have the knowledge and practical skills required.
• Promote a high-performance culture by setting clear expectations and individual goals to focus the team/organization on key drivers that impact success.
• Evaluate the competencies of team members on a regular basis and provide prompt and constructive feedback - assume a coaching role to support and inspire team members.
• Takes ownership for a consistent Talent Management Process in respective region to grow talent for leadership positions in organization and across functional, regional and brand borders.
• Consistently perform Touch Bases, 90 Day Plans and Performance Standards based on the local requirements of #MyBest.

Merchandising Display

• Drive layout decisions – bubble and micro plans and implement as agreed.
• Ensure store complies with Türkiye VM standards and guidelines to provide an excellent brand shopping experience to all consumers.
• Ensure all windows are presented to a high standard including mannequins dressing and positioning, lighting direction, cleanliness, steaming and price communication.

• Flawless execution on campaign activities aligned with Marketing Activation department.
• Responsible for ordering and ensuring correct use and positioning of in-store communication tools.
• Know and use internal tools for daily efficiency (SPACE MANAGEMENT, VM TOOL, DAB, MYBEST, ARIBA)

Equipment control

• Return and correctly store unused equipment incl. fixtures, mannequins, props & graphic frames
• Order and manage fixtures with care to avoid damages.

Store Connection

• Build a strong internal network with back-office teams to enable creating a speed boat way of working.
• Constant connection with Store Management/Team, as well as knowledge of store business and KPIs/Team Huddles attendance
• Ensure store staff are trained, educated and informed about VM brand retail standards
• Actively participate on shopfloor and consumer-facing activities, ideally one peak day/month (e.g. Saturday) and during strong commercial periods/moments.

KPIs:

• Commercial performance
• Instore standards & campaign implementation
• VM Compliance
• NPS
• Stakeholders visit feedback,Key relationships (instore and external stakeholders)

Key Relationships:

• In store VM team
• WHOLESALEMarketing Activation team
• Store Manager, District Manager,WHOLESALEDirector
• Türkiye Visual Excellence, Global Visual Excellence
• Store Development, Human Resources, Facilities
• Store Team
• Consumers

Knowledge, Skills and Abilities:

• Management proficiency and proven experience of leading a team
• Creative and innovative
• Strong collaborator with both internal and external parties
• Ability to work closely as part of a small team but also using own initiative
• Good IT skills (Word, Outlook, Excel, PowerPoint,)
• Fluency in English
• Good numeracy, literacy, verbal and written communication skills
• Good commercial skills and retail business knowledge
• Geographical mobility across the cluster

Requisite Education and Experience / Minimum Qualifications:

• 5 years dedicated VM experience
• 3 years dedicated people management experience

Purpose & Overall relevance for the Organization:

Support to ensure excellent implementation of own retail specific marketing plansVisual Merchandising,activation and instore communication for commercial and membership moments for own retail doors. Supervise the Visual Merchandising playbook and guideline forand develop visual merchandizing projects.

Key Responsibilities:

• Implement retail specific marketing activations, mainly commercial and membership, per the brand design and consumer experience standards, in alignment with theglobalstrategy and the local Brand Activation team for own retail doors.
• Develop and implement store opening related work (Layout creation, SKU calculation, fixture/parts planning and ordering, Instore communication tools production) for both VM and Activation.
• Share consumer and channel relevant input for country/cluster specific needs to theGlobalBrand Activation team.
• Partner with the membership team to plan and implement membership activities within the own retail landscape.
• Develop and execute seasonal implementation plan of the Global Brand Activation strategy into the seasonal DTC plan with creating and executing the initiatives in line with brand guidelines.
• Ensure the alignment of Brand Calendarwithglobalcounterpart.
• Make sure positive ROI on both planning and execution phase for retail activation initiatives across all key Retail stores and be accountable for it
• Control budget with understanding forecast and monitoring record
• Establish a high-performance culture and drive employee engagement, leading by example.

Visual Merchandising (VM)

• Implement VM/ISC plan in alignment withGlobalretail activationteam andglobal VM/ISC guidelines.
• Ensure store complies with Global standards and guidelines to provide a leading shopping experience to all consumers.
• Deliver comprehensive VM plans for Retail Doors in close collaboration with the Retail team and country/cluster Assortment Planning.
• Developby door and concept specific visual merchandising directives and drive consistency in execution across the entire Market.
• Support to coordinate all VM services during project implementation.
• Drive, measure and report on retail space productivity and make recommendations to management for continuous improvement in managed spaces.
• Provide input in seasonal brand marketing calendar and reflect into the layout plan.
• Ensure all retail space management solutions are partnered with the best point-of-sale with regular updates.
• Provides stores with comprehensible campaign executionVMdirective

• Channel team and Retail VM Coacheson Global Visual Merchandising standards and guidelines, including mannequin stylings, folding techniques, steaming and merchandise presentation standards as well as the use of how products should be placed in-store

• einformation to Senior Manager
• Identify and communicate store needs and best practices to Senior Manager
• Other duties as requested by Senior Manager

KPI’s:

• Retail Net Sales
• Return on marketing investment
• Retail specific KPI such as traffic, conversion, average selling price based on initiatives
• Membership acquisition and engagement based on initiatives

Knowledge, Skills, and Abilities:

• Experience / knowledge in Visual Merchandising and In-store Marketing
• Advanced abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team
• Proven project management experience
• Good IT skills (Word, Outlook, Excel, PowerPoint, Illustrator).

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• At least 3-4 years’ experience in respective Visual Merchandisingand In-store marketingfields
• Proven track record as leader
• Fluent in Japanese, business level English
• Passion for sports and fashion

Key Relationships:

• Brand Activation team
• Category Business Unit
• Own Retail team (Retail Sales /Merchandising/ Consumer Experience)
• External partners including agencies
• GlobalBrand Activation
• Country Membership Team
• Finance and Legal

Key accountabilities:

• Drive the point-of-sale exhibition strategy to ensure impactful brand representation
• Develop and lead strategic initiatives for in-store displays and exhibition tactics
• Coordinate with cross-functional teams to ensure consistent brand messaging
• Evaluate and refine exhibition strategies based on performance metrics and market insights
• Offer strategic guidance and support materials to distributors for effective execution

Knowledge skills & Experience:

• University degree in business administration or similar careers
• Advanced English
• Excel & PB
• 4 years of work experience, 2 in similar areas

Key Responsibilities:

• Work with your management and key business partners to define new business opportunities as part of the business planning and execution process within EU eCom
• Support business case development and implementation for prioritized opportunities also with ad hoc analysis and insights
• Support key sales and commercial moments meeting management
• Support business planning and execution process optimization in the sense of new data and tool enablement
• Support the growth culture within adidas eCom

Key Relationships:

• eCom Brand Activation
• eCom Buying & Planning
• eCom Experience Optimization
• eCom Partner Program
• eCom Finance
• eCom Digital Analytics

Soft-Skills:

• Genuine interest in the sporting goods industry, digital experience and digital growth.
• Self-starter, capable of planning and executing tasks with little oversight.
• Understanding of the complexities of eCommerce systems and processes, with a focus on the impact of change and dependencies.
• A good communicator, open to feedback, proactive and a hands-on attitude.
• Demonstrated ability to learn quickly, be a team player, and manage change effectively.
• Fluency in English is a must (speaking and writing skills).
• The ability to tell a story behind numbers is a must (verbal and written).
• Ability to multi-task whilst retaining quality across projects.
• Experience with international or multi-level eCom business.
• Very good communication skills, comfortable presenting assigned topics to stakeholders at various organizational levels both in person and remotely.

Hard-Skills:

• Knowledge of eCom business/commercial processes and KPIs
• Extensive experience in using ETL tools (Alteryx, Knime, SPSS Modeler etc.)
• Very strong MS Excel skills. Other data tool and analytical experience is appreciated.
• Experience with data visualization and storytelling techniques
• Fluent English both verbally and written
• Basic experience in business case development/techniques and project management

Requisite Education and Experience / Minimum Qualifications:

• University degree in the field of Business, Data, Marketing or equivalent
• 4+ years of experience in eCom/Digital field

Visual Merchandising, Region

Area: China

Department:

Director Reporting Line: Senior Director Visual Merchandising

Indirect/Secondary Reporting Line: -

Subsidiary/country: GCA

Location: Shanghai

GSMS Grade:

Number of Personnel Managed:

Cost Center/Budget and/or Revenue Responsibility: -

Purpose & Overall Relevance for the Organization:

Deliver best VM knowledge to adidas store cross all channels. Elevate the Visual Merchandising and In store communication standards within store to ensure consistency and compliance with global standards to meet and achieve KPI’s and maximize profits. Flawlessly execute visual merchandising directives and campaign executions

Key Responsibilities:

• Implement visual merchandising principles & techniques
• Flawlessly execute visual merchandising directives and campaign executions
• Elevate the visual merchandising and in store communication standards within store to ensure consistency
• Drive in-store space efficiency by tracking the sales vs space ratio
• Lead regional VM team to train in-store VM, OVM and store staffs on all relevant global visual merchandising standards and guidelines
• OVM management for both own retail and franchise stores
• To collaborate closely with VM planning teams to support trade meeting set up
• To collaborate closely with store operation and VM store opening teams to support new store opening set up
• To collaborate closely with retail training teams to provide basic VM training content for both online and offline

Key Relationships:

:

• VM Planning
• Retail Marketing
• Operations
• Assortment planning
• Store Design
• Retail Academy
• Retail Excellence

:

KPI’s:

• Adapt and implement global visual merchandising manual
• Apply and maintain brand retail standards
• Create monthly campaign plan for both own retail and franchise stores
• Execute new campaign flawlessly in store
• By updating MNQ styling to support online/wechat sale
• Work with assortment planning team and operation team to develop solutions and strategies for maximizing sales and driving store KPIs
• Manage regional OVM to delivery best VM compliance in store
• Create VM training materials and conduct seasonal VM training seminars to OVM/in store VM /VM champion and store staffs
• Ensure new store opening successful

Knowledge, Skills and Abilities:

• Good communication skill
• Good interpersonal communication skill
• Has strong organized, logic, strategic thinking

Requisite Education and Experience / Minimum Qualifications:

• At least 8 years visual merchandising experience with sports brands or fashion retail brand
• Able to execute in store set up independently
• Bachelor’s degree or above
• Proficient in MS application suite (Word, Excel, Outlook, PowerPoint, Teams)
• Fluent English

Purpose & Overall Relevance for the Organisation:

This role is responsible for enhancing the Consumer experience and journey within key adidas doors; Own Retail and Wholesale partners. Utilising Global VM standards cascaded down from VM Execution Manager, and VMD’s from VM Planning Manager. The individual needs to display their creative flair to land key messages according to the marketing calendars, and ensure that their attention to detail is in-line with those expected by a Global Brand. Key relationships are required so this individual requires good interpersonal skills

Key Responsibilities:

· Support the Visual Merchandising Manager to implement the EM South visual merchandising standards and directives in all store concepts and formats within the specified region/area.

· Ensure all stores within specified region/area comply with EM South standards and directives and provide a leading shopping experience for all customers.

· Conduct store visits in line with the store visit plan with additional visits for identified focus stores.

· Take VM decisions fact based using tools such as Space Management, Category report, Sales analysis to drive commercial focus. Analyse store Net Sales / KPIs development on a regular basis to support appropriate business decisions.

· Train Store/Floor Managers and specified store team members within specified region/area on the Europe Visual Merchandising standards, directives and guidelines

· Keep up-to-date on what competitors are doing and provide feedback to Visual Merchandising Manager on any current and upcoming fashion trends across the Market. Implement locally applicable tactical solutions to competitor actions as advised by the Visual Merchandising Manager.

· Drive macro (layout changes) and micro merchandising actions to enhance consumer flow and experience

· Work within set budget controls.

· Collation of seasonal/promotional Point Of Sale collateral numbers and communication to Visual Merchandising manager.

· Other duties as requested by your manager.

Key Relationships:

· EM South visual merchandising team

· Wholesale Customers

· Cluster Retail team including:

o VM CHAMP (own retail)

o District Managers & Senior Operations Manager

Knowledge, Skills and Abilities:

· Creative Eye and Creative Flair

· Global Visual Merchanising skills/standards

· Good IT skills (Word, Outlook, Excel, PowerPoint)

· Good numeracy, literacy, verbal and written communication skills

· Structured and Organised

· High Attention to Detail

· Geographical mobility

· Driving license

Requisite Education and Experience / Minimum Qualifications:

· Secondary education or equivalent professional experience

· Minimum of 3 years of VM experience

Assistant Manager Visual Merchandising, Region

Country: China

Department: Visual Merchandising

Director Reporting Line: Senior Manager Visual Merchandising

Indirect/Secondary Reporting Line: -

Subsidiary/country: GCA

Location: Beijing

GSMS Grade: P1

Number of Personnel Managed:

Cost Center/Budget and/or Revenue Responsibility: -

MAIN RESPONSIBILITIES:

• Implement VM principles & techniques cross both own retail and key franchise stores
• Implement daily visual merchandising directives to stores and formalize report accordingly
• Provide and coach visual merchandising guidance for OVM and in store VM and store staff
• Implement in store communication guidelines in responsible areas based on set guideline

KEY RELATIONSHIPS:

:

• VM Planning
• Retail Marketing
• Operations
• Retail Buying
• Store Design

:

KPI’s

• Adapt and implement VM manual
• Create monthly VM plan for key stores
• Execute seasonal campaign
• New store opening set up support
• Support regional OVM to delivery best VM compliance in store
• Support VM training
• Support VM set up for trade meeting

KNOWLEDGE, SKILLS AND ABILITIES:

• Able to develop store opening plan independently
• Has strong organized, logic, strategic thinking
• Good communication skill
• Good interpersonal communication skill

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• Minimum 3 years’ visual merchandising experience in retail environment with sports brands or fashion retail brands
• College degree or above
• Fluent in English and Mandarin