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Inbound Marketing Manager High Tech Jobs
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Details
Responsibilities Requirements
- Build and develop the global inbound \ account-based marketing strategy, lead strategic, high-volume demand, and intent-based marketing campaigns on all key current and potential user acquisition channels.
- Manage and analyze Personetics’ Global Marketing Operations database to ensure data quality and integrity. Including SFDC, HubSpot, WordPress, Google Ads: search, display ads, LinkedIn campaign manager, demand-gen and intent-based technologies.
- Manage a large-scale marketing budget on multiple media channels and social platforms
- Traffic creatives manage audiences and build campaign dashboards to ensure programs are running smoothly.
- Understand the sales funnel, analyze it, and optimize campaigns to perform best accordingly.
- Stay ahead of the industry by keeping track of technologies and updating best practices.
- Research and discover new opportunities to maximize campaign performance.
- Serve as liaison to stakeholders, ensure their success by optimizing campaign structure and streamlining deliverable requests by working with Marketing, SDR, and Sales teams.
- 3+ years of hands-on experience executing successful ABM / Inbound strategies.
- A track record of executing effective performance marketing campaigns.
- Hand-on experience with Salesforce, HubSpot, WordPress, Google Ads: LinkedIn campaign manager, demand-gen and intent-based technologies, and BI skills.
- Experience managing media budgets and hitting monthly goals for spending, revenue, and key performance metrics.
- Both a team player and a self-motivated & independent thinker with a positive can-do attitude.
- Independent and fast learner with attention to detail.
- Fluent English, both verbal and written
