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Yotpo Growth Manager 
Israel, Tel Aviv District, Tel Aviv-Yafo 
893782227

05.05.2024

Responsibilities :

  • Increase L&R and Subscription customers feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
  • Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
  • Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
  • Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
  • Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
  • Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
  • Collaborate with other teams in Marketing,Design, Product, Product Marketing, Sales, Customer Success, Engineering, and Data.

Requirements :

  • 3+ years of experience in customer marketing/growth management – Must
  • Proven experience in the creation, optimization, and management of customer marketing campaigns – Must
  • Experience in SaaS / B2B / eCommerce – Big Advantage
  • Solid knowledge in marketing automation tools – Hubspot, customer.io, Google Analytics, etc – Advantage
  • Excellent communication and interpersonal skills and a native level of English, both written and spoken
  • Creative thinker with the ability to develop innovative marketing strategies.
  • Ability to thrive in a fast-paced, collaborative environment.