Connecting with all sales teams and business segment leaders and becoming an APAC regional expert with a deep understanding of the key markets, segments, and sales teams’ needs
Defining a strategy and executing the delivery of regional and segment-specific programs to drive awareness, new pipeline, and expansion of business. This includes topical and ABM campaigns, events, webinars, and content.
Monitoring and reporting on program effectiveness, progress, and goal attainment and providing recommendations for optimisation.
Managing and monitoring spend and ROI to ensure budget decisions meet quarterly and yearly targets
Driving the relationship and processes between marketing, BDRs, and sales to ensure productive regional support and revenue generation
Actively participating in sales forecast calls, QBRs, and other events of collaboration.
You’ll bring:
8+ years of integrated marketing experience in B2B software or cybersecurity industry, proven track record of planning and executing impactful demand generation programs
Experience in financial services, fintech, blockchain, or crypto is preferred
Analytical, data-driven, and results-oriented
Self-motivated, with critical attention to detail, creative problem-solving, high collaboration, and uncompromising commitment to delivering a best-in-class experience.
Flexibility, adaptability and the passion to thrive in a fast-paced environment
Outstanding written and verbal communication skills