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- Set and execute the marketing strategy for their assigned area, in close collaboration with Regional Marketing team
- Develop and activate localized marketing campaigns for different account segments that focus on building and accelerating pipeline, progression of key opportunities and increase business for targeted accounts (outbound)
- Interface with Sales team to identify potential customer references, being responsible to manage the process of creating customer stories and related materials.
- Plan and deliver internal communications, being responsible for leading the internal Marketing calendar and distributing information properly for internal campaigns, events, and specific Marketing requests.
- Work with Marketing team members to manage translations of required materials following company terminology, glossaries and style guides.
- Analyze the results of launched initiatives and drive improvements through impactful, scalable, repeatable marketing programs and improve efficiency and effectiveness, as well as optimize regional resources.
- Lead with an innovative thinking and come up with new plays to help the team drive demand generation and detect opportunities to build and convert Sales pipeline
- Communicate and coordinate with different people to achieve Marketing goals
- Other related duties allocated by the regional Marketing leader.