Be the voice of the Reseller Channel within Operations to ensure that our products are in the right places at the right times to maximize opportunities. Positively influence reseller ranging, digital and assortment strategies Build and maintain effective working relationships with key customers, and use statistical & collaborative forecasting techniques to accurately forecast consumer demand You will prepare reseller demand data, and conduct detailed analysis to minimise forecast error Own and drive long-term quarterly and weekly forecasting of products, taking responsibility for framing any actual differences to these forecasts Acquire business knowledge and incorporate this information into your forecast reporting and presentation of executive reviews Plan and execute New Product Introductions and Forecasts Work on own initiative, to capture and disseminate information needed to make decisions and drive the business. Ensure adherence of key resellers' contractual requirements Understand our resellers’ supply chain models & overall market dynamics.