Bachelor's degree or equivalent practical experience. 5 years of experience in digital media, sales, marketing, or product roles. Experience with implementation of Measurement strategy including: Data-Driven Attribution, Marketing Mix Modeling...
תיאור:Minimum qualifications:- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital media, sales, marketing, or product roles.
- Experience with implementation of Measurement strategy including: Data-Driven Attribution, Marketing Mix Modeling (MMM), Incrementality/Lift, Web Analytics, Online-to-Offline.
- Experience with advanced investigative measurement methodologies such as statistical modeling, causal impact.
- Experience developing customer relationships to influence measurement strategies.
- Ability to communicate fluently in English and Italian to work with customers in Italy.
Preferred qualifications:- Experience developing customer relationships to support product adoption.
- Experience identifying key internal stakeholders to build network and contribute to cross-functional collaboration.
- Experience with brand third-party measurement solutions, site analytics, customer relationship management (CRM), and data systems.
- Knowledge of Google measurement capabilities across ad and media platforms including Google Ads, Google Marketing Platform and Google Analytics.
- Understanding of the digital ad ecosystem and recent privacy changes.
- Ability to translate client business needs into product adoption opportunities.