EY Adobe Analytics Product Manager - Assistant Director 

India, Kerala, Kochi 

167950603

Your key responsibilities

• Lead and support analytics team's strategic direction, focusing on continuous improvement and innovation.
• Design robust measurement strategies to translate business goals into KPIs.
• Gather business requirements for EY.com based on Adobe Experience Manager (AEM) user stories.
• Develop custom analytics tracking requirements for AEM components
• Collaborate cross-functionally to establish scalable tagging specifications and implement best practices for analytics.
• Set-up reports to effectively monitor performance, trends, key metrics for global/regional stake holders.
• Engage with BMC Product Managers to understand business requirements.
• Conceptualize and tailor analytics solutions to enhance the functionality of internal applications like the Intranet and Digital Asset Management systems.
• Create and disseminate technical specifications to external vendors for the purpose of implementing an effective digital data layer.
• Organize and lead discussions during user group sessions to explore new tracking enhancements.
• Chair bi-weekly product group meetings, engaging with a diverse set of global and regional stakeholders.
• Support the onboarding process for new BMC applications.

Skills and attributes for success

• Manage the integration of external marketing and analytics tools using the Adobe platform, including Demandbase, D&B, OneTrust, AdobeIO, and CrownPeak.
• Coordinate API integration efforts with the technical team through the Adobe IO platform.
• Gather and document requirements for implementing marketing tags and pixels, in collaboration with key global and regional stakeholders.
• Conduct ad-hoc analyses to identify gaps in pixel tracking across EY.com, suggesting improvements as necessary.
• Facilitate the onboarding of new tags and pixels for the BMC, liaising with the Global Content Operations team as needed.
• Support queries and provide expertise related to Adobe Analytics and Customer Journey Analytics within the Adobe Experience Platform.

To qualify for the role, you must have

• Proven track record of product management or leadership experience in analytics.
• Proficiency in Adobe Analytics, Adobe Launch, and the Adobe Experience Manager platform.
• Experience with APIs and integrating various platforms and marketing tools.
• Ability to guide and influence cross-functional teams and vendors.
• Strong analytical skills, with a passion for leveraging data to drive business outcomes.
• Excellent communication abilities, capable of articulating complex technical concepts to both technical and non-technical audiences.
• Bachelor’s or Master’s degree in Analytics, Marketing, Business, Computer Science, or a related field.

Ideally, you’ll also have

• Ability to think strategically/end-to-end with result-oriented mindset
• Ability to build rapport within the firm and win the trust of the clients

Technologies and Tools

• Adobe Analytics, OneTrust
• Software or Marketing technology products (Social, Web, Marketing Automation etc)
• MS Office tools (Word, Excel, IE); web/production technologies such as HTML, XML, JavaScript, and CSS

What we look for

• Analytical mind-set and problem-solving capability.
• Passionate about new technologies in the Digital Marketing domain
• Enthusiastic and self-motivated, with the ability to lead projects proactively.
• Meticulous attention to detail, with an overall passion for continual improvement.
• Innovative and creative, with a logical and methodical approach to problem solving.
• Credible and articulate, with excellent communication, presentation, and interpersonal skills.
• Ability to think strategically and guide marketers of different level with the best practices and industry trends

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.