דרושים Manager Biosimilar Brand Strategy & Planning ב-טבע ב-Poland, Warsaw

• Support the European Regional Biosimilar Lead to define brand strategy scope, plan with associated tactics, product priorities, and market archetypes (e.g., physician-driven vs. tender-only)
• Assist in organizing market archetype sessions with European stakeholders, ensuring local teams align tailored strategic approaches
• Analyze primary and secondary market research and competitor insights, support in consolidating them into strategy guidance packs and templates for local market use
• Manage distribution and usage of brand plan templates and governance standards, ensuring consistent adoption across markets
• Collaborate with cross-functional teams (Access, Medical, Regulatory, Commercial) to support robust brand plan development
• Support efficient execution of marketing tactics and brand activation plans, collaborating with markets on deployment
• Assist with launch planning and readiness activities, including KPI tracking and post-launch impact analysis
• Work closely with CommOps and I&A hubs on developing, tracking and measurement of marketing tactics
• Working closely with Hub lead on Bx marketing community of practice meetings to share learnings and best practices across EU markets
• Support the consolidation of market brand plans into a regional overview for visibility and leadership decision-making (without authoring local plans) and collaborate with country Bx marketing teams as needed
• Monitor and report on the impact of KPIs related to brand and marketing activities, reporting back to markets and regional teams
• Coordinate with external partners and vendors involved in tender and pricing processes, ensuring alignment with Hub governance and standards

• Bachelor’s degree in Life Sciences, Business, Marketing, or related field; Master’s preferred
• 3+ years of experience in pharmaceutical marketing, with strong exposure to biosimilars
• Strong knowledge of payer, provider, and competitive dynamics shaping the biosimilars landscape
• Proven ability to translate complex insights into clear brand strategy and actionable guidance for markets
• Strong managerial experience and influencing skills in matrix environments, with ability to guide senior cross-functional stakeholders
• Demonstrated cross-functional collaboration (Access, Medical, Regulatory, Commercial, Finance)
• Familiarity with Medical/Legal/Regulatory (MLR) review processes and compliance requirements
• Excellent communication and presentation skills, able to shape compelling brand narratives
• Fluent in English; additional European languages a plus

Willingness to be based in Poland with travel as required across Europe (10–20%)

• A supportive, ambitious team with a strong collaborative spirit
• Competitive compensation paired with a motivating bonus program
• A comprehensive benefits package: private medical care, voluntary life insurance, and a Multisport card
• Employee recognition and reward programs
• Additional support through the employee social benefits fund
• Real opportunities for growth within the company
• A high-standard, professional organizational culture

The internal career site is available from your home network as well. If you have trouble accessing your EC account, please contact your local HR/IT partner.

• Partner with European Regional Biosimilar Lead to define brand strategy scope, plan with associated tactics, product priorities, and market archetypes (e.g., physician-driven vs. tender-only)
• Lead market archetype sessions with European stakeholders, ensuring local teams align on tailored strategic approaches
• Collect and analyze primary and secondary market research and competitor insights, consolidating them into strategy guidance packs and templates for local market use
• Provide brand plan templates and governance standards, ensuring consistent adoption across markets
• Coordinate cross-functional inputs (Access, Medical, Regulatory, Commercial) to support robust brand plan development
• Support development of marketing tactics and brand activation plans, collaborating with markets on deployment
• Ensure launch planning and readiness activities, including KPI tracking and post-launch impact analysis in alignment with regional Portfolio functions
• Work closely with CommOps and I&A hubs on developing, tracking and measurement of marketing tactics
• Working closely with Hub lead on Bx marketing community of practice meetings to share learnings and best practices across EU markets
• Consolidate market brand plans into a regional overview for visibility and leadership decision-making (without authoring local plans) and collaborate with country Gx marketing teams as needed
• Monitor and analyze the impact of KPIs related to brand and marketing activities, reporting back to markets and regional teams
• Manage relationships with external partners and vendors involved in tender and pricing processes, ensuring alignment with Hub governance and standards

• Bachelor’s degree in Life Sciences, Business, Marketing, or related field; Master’s preferred
• 5+ years of experience in pharmaceutical marketing, with strong exposure to biosimilars
• Deep knowledge of payer, provider, and competitive dynamics shaping the biosimilars landscape
• Proven ability to translate complex insights into clear brand strategy and actionable guidance for markets
• Strong leadership and influencing skills in matrix environments, with ability to guide senior cross-functional stakeholders
• Demonstrated cross-functional collaboration (Access, Medical, Regulatory, Commercial, Finance)
• Familiarity with Medical/Legal/Regulatory (MLR) review processes and compliance requirements
• Excellent communication and presentation skills, able to shape compelling brand narratives
• Fluent in English; additional European languages a plus

Willingness to be based in Poland with travel as required across Europe (10–20%)

• A supportive, ambitious team with a strong collaborative spirit
• Competitive compensation paired with a motivating bonus program
• A comprehensive benefits package: private medical care, voluntary life insurance, and a Multisport card
• Employee recognition and reward programs
• Additional support through the employee social benefits fund
• Real opportunities for growth within the company
• A high-standard, professional organizational culture

The internal career site is available from your home network as well. If you have trouble accessing your EC account, please contact your local HR/IT partner.