דרושים Content Lead - Platform ב-Philips ב-India, Gurugram

Content Lead
Your role:

• Leading the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.
• Partner with Agencies and customers for driving creative content , engagement and eventual outcomes for the category across the region
• Lead content engines for specific categories across regions – Social/Digital/Commerce/Ecom/Integrations/Influencers/OOH
• Responsible for driving engagement with agency partners and working across internal and external agencies
• • Work closely with the Group Marketing & E-Commerce resources to drive critical capabilities (e.g. E-commerce/shop, new business models, consumer care, community management, people based marketing/CRM, activation management)
• Media management, PR, consumer care and management of foundational in collaboration with consumer marketing and sales across regions
• Lead the execution and constant optimization of D2C digital marketing activation strategy through content to build our brand, drive sales and to boost our market position
• Come up with Target audience and category social trends and catch the tail wind to drive buzz around Personal health across regions for specific categories
• Develop creative and execution tool kit for New launches and existing bets
  • Lead the roll out of the new digital marketing strategy based on local briefing and global creation • Gain a deep understanding of the modern customer needs to drive business growth and deepen (digital) consumer and customer engagement
  • Support rollout and scale up of new digital models: L&I, subscriptions etc. in the Market
  • Set up detailed AOP underpinned with key launches and campaigns
  • Work closely with other functions like, supply and care to ensure a great local consumer experience and content
  • Work closely with central team to pilot global projects and develop best practice

You're the right fit if:

• A seasoned, experienced professional with a full understanding of content creation -social/digital/influencers/commerce/ecom etc and leading the engines with minimum 6 years of experience in organisations high on social digital content and partnerships
• Displays Consumer first attitude has networks of content creators and agencies which help us leverage trends and content commensurately
• Extremely collaborative individual as the role demands close partnership with category leaders and different stakeholders across the Philips internal and external ecosystem

Indicate if this role is an office/field/onsite role.
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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