דרושים Digital Design Specialist Ii - Converse ב-Nike ב-China, Shanghai

Typical Capabilities

Problem Solving:Initiates analysis and investigation to solve differing but related problems.

Developing professional role. Develops expertise and applies solutions based on experience. Identifies most appropriate options or methods to improve existing approaches. Have an educational background or work experience in architecture or construction.

Education Requirement

Bachelor’s degree required in the relevant or a related field, or any acceptable combination of education and experience equivalent to a bachelor’s degree in the relevant or a related field.

Drive product efficiency

• Work with cross function teams to optimize product strategy and product line during SIM and KAMP.
• Clear product strategy down load to accounts and get OTB with right product mix.
• Plan and allocate sales forecast to secure stable, healthy, and persistent growth of account. Provide guidance to account on futures order structure.
• Develop, adjust and monitor account's product delivery plans to ensure products are launched on time and on demand.
• Manage the account’s sell through and MOS.
• Collect and provide market intelligence.

Drive retail operation excellence

• Work with accounts to set up a dedicate account strategy by following company strategy
• Monitor sales targets achievement during daily work and propose revision where necessary.
• Connect with Retail Excellence team to enhance account’s retail operation capability. Improve the retail KPI.
• Help our account to build their new retail muscle in order to respond to the market change in a timely manner.
• Ensure the brand operation standards in the region through cross function cooperation.

Create productive fleets

• Evaluate and improve the quality of existing channels to enhance productive fleets.
• Through seasonal and ad-hoc door review to drive new door plan and transformation plan.

Requirements

• Bachelor’s degree or above and excellent communication skills
• More than 5 years sales management or account management experience in retail industry
• Strategic thinking, drive the future, champion, and embrace change
• Skillful business analysis and planning, logical thinking
• Strong personality & ownership
• Willing to work under pressure

Job Description:

Key Responsibilities:

• UX/UI design: Develop user-centered, visually compelling UX/UI designs for our e-commerce platform, working closely with product manager and request owner to shape effective solutions.

• Campaign design: Lead creative design for digital campaigns, ensuring alignment with brand guideline and a seamless customer experience.

• Business & consumer Insight: Use understanding of business context and customer needs to propose design solutions for your project or campaign.

• Design Performance & Optimization: Analyze design performance using relevant data and metrics. Translate insights into actionable improvements, continuously iterating to enhance user experience and business outcomes.

• Agency management: Oversee and guide agency partners, reviewing all deliverables to maintain high standards and consistency.

• Stakeholder communication: Present design concepts and outcomes and deliver schedule clearly to internal and external stakeholders.

• Content brief: Provide digital key story content brief including site specs, key touchpoints etc. to brand creative team and well understand visual guidance from brand perspective.

Qualifications:

6+ years of professional experience on digital design.

Bachelor’s degree. Strong ability in UI and graphic design, preferably with experience in E-commerce platform like WeChat and Tmall.

Proven experience in UX/UI and campaign design, with a portfolio demonstrating relevant work.

Proficient in design tools such as Figma, Photoshop, and other key design software.

Staying in the loop and on top of the latest standards, changes, trends, tools in UX&UI field.

Strong communication skills in leading platforms and vendor.

Basic working proficiency in English.

Core Accountabilities

- Quick adapt to Allocation System and familiar with required methodology to utilize allocation accuracy and maximize inventory turnover efficiency.

Overall Required Quality:

- Works independently, strong ability to work with ambition, proactive and self-starter

Preferred Qualifications

- 2-3 years’ allocation, merchant buying and/or planning experience preferably from retail industries.

- Efficient writing/communication skills in both Chinese and English

Job Description

You will be responsible for Tmall Nike FS store long-term strategy and support store business thru agile optimizations based on data & insight. You will also be the pioneer for Tmall flagship store marketing evolutions, develop new digital muscles that leverage Ali/Tmall resources and capabilities in this dynamic and complicated E -commerce environment.

As Flagship store lead, you will make sure marketing initiatives go live with consumer-first, brand-right, biz-conscious mindsets and through efficient process and supporting resources.

Brand and CFOP Elevation

• Elevate CFOP campaign landing in Tmall with a strong sense of marketing standard and platform capabilities to ensure optimal integrated marketing plans are translated into consumer-oriented content in Tmall major content channels. Build Nike FS store the most premium destination for shop sports through constant evolving and optimization of brand standard and consumer centric content.
• Bring in new collaboration opportunities and build up the capability to enhance consumer experience. Be sharp and accurate on brand positioning and consumer profile. Test and learn new initiatives in Ali that aligns with Nike strategies, branding and key objectives.
• Co-work with Media and performance media to build seamless journey from paid channel to store, understand media traffic profile and optimize private domain landing efficiency in primarily LS and SFV channel.
• Co-work with Social media team on CFOP journey, from product seeding to conversion, explore smooth and innovative opportunities between social media to Tmall.

EC Platform Expertise

• Being the expert of EC platform content channel logic, consumer profiles, behaviors and Nike products and optimize content efficiency accordingly.
• Explore new opportunities and lead digital marketing pioneering in Ali ecosystem that drives organic traffic growth, member growth and ultimately demand growth.

Operational Excellence

• Lead and execute Tmall store livestream programming, engagement design and evaluations that aligns with Nike brand standard and CFOP focus. Work on SFV platform strategies that aligns with platform, consumer trend, social trendy topics and high investment products.
• Ensure effective measurement plans for continuous learning and optimized content/engagement performance
• Dynamically work with internal x-functional operation teams to ensure an efficient and smooth process on content publishing, on-site journey settings, test & learns, etc. that ensure all the launches on time with no delay.
• Active communication with Platform key stakeholders such as biz team and marketing insight to obtain industry data, learnings, insights and reflects timely on on-going plans and executions.
• Budget control and ensure appropriate investment driving impactful KPI performance
• Manage daily communication with third party vendors and key external partners. Oversee the service quality and conduct regular evaluations on performance.

Requirements

• 6+ years of proven digital experience in Ali marketing, e-commerce marketing, product marketing, precise marketing, media planning, social or CRM
• Experience as a leader of direct reports/integrated marketing projects and proven understanding of E-commerce platform’s logic, algorithm and trend.
• Significant experience in read and react capabilities in a fast-paced environment reliant upon successful collaboration and integration of key stakeholders. Willing to work under a flexible working mode.
• A growth mindset with strong capability in strategic thinking, teamwork, problem solving skills, working in a matrix environment, and demonstrated ability to handle adversities and pressures
• Excellent knowledge of data and insight that could generate accurate business findings and actionable insights from ambiguous consumer & platform data.
• Excellent project management experience, strong presentation skills and strong capability to influence, lead and drive prioritized initiatives
• Great written and verbal communication skills, plus superior professionalism
• Deep understanding of Nike products, sport/outdoor trend in social, EC platform and consumer behavior is preferred.
• Bachelor’s Degree or equivalent

Information about benefits can be found .