Your role and responsibilities
- Configure and set up marketing campaigns in various platforms, ensuring accurate implementation.
- Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
- Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.
- Implement tracking parameters for campaign performance measurement and analysis.
- Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
- Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
- Monitor and optimize campaign setup processes for efficiency and effectiveness.
- Stay updated on platform updates and best practices for campaign setup.
- Provide support and training to marketing teams on campaign setup tools and processes.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
- Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
- Strong understanding of marketing campaign setup processes and best practices.
- Ability to configure and deploy email campaigns, landing pages, and marketing workflows.
- Experience with CRM systems and their integration with marketing platforms.
- Detail-oriented with excellent organizational and time management skills.
- Familiarity with tracking and analytics tools to measure campaign performance.
- Effective communication and collaboration skills with marketing teams.
- Problem-solving skills for identifying and resolving setup issues.
- Understanding of segmentation and targeting strategies in campaign setup.
Preferred technical and professional experience
- Certification in relevant marketing automation platforms.
- Knowledge of HTML/CSS for basic troubleshooting and customization.
- Experience with A/B testing methodologies in campaign setup.
- Familiarity with API integrations for data exchange between marketing tools.
- Exposure to advanced campaign setup features, such as personalization and dynamic content.
- Understanding of compliance and regulatory considerations in marketing.
- Continuous learning and staying updated on industry trends in marketing technology.
- Experience with project management tools for coordination and tracki
