Bachelor's degree or equivalent practical experience. 5 years of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google...
תיאור:Minimum qualifications:- Bachelor's degree or equivalent practical experience.
- 5 years of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform) etc.
- Experience in building and automating reporting dashboards using Business Intelligence tools such as Tableau, Spotfire, Qlik, Looker Studio.
- Experience using SQL to extract and manipulate data, or with other programming or scripting languages such as R or Python.
- Ability to communicate in English and Spanish fluently to support client relationship management in this region.
Preferred qualifications:- Experience in performing feature engineering techniques to optimize data pipelines and build models for business problem-solving.
- Experience in developing and implementing a variety of data models, including predictive, descriptive, and prescriptive models, for business applications (e.g., R, Python, SAS etc.).
- Ability to translate business problems into analysis frameworks and translate analysis results back into business recommendations.
- Ability to grow in fluid environments and to deliver simple and engaging stories.
- Excellent communication, time management and prioritization skills.