דרושים Mr Product Marketing Leader ב-Ge Healthcare ב-China, Shanghai

1. Market and Competitor Intelligence

• Be responsible for China market monitoring, including tracking industry policies, competitor moves, new technology trends, major NPIs, mergers & acquisitions and other strategy investment/divesture.
• Publish China Weekly Newsletter.
• Collect and analyze GEHC peers’ quarterly earning’s calls.
• Perform ad hoc competitor deep dives in collaboration with Strategy and/or Finance teams.

2. Market Data and Report

• Assess, select and manage third party providers on China market data and intelligence, such as Public Tender database, Gov’t Special Funds for Healthcare Industry, China Market Performance Report, etc.
• Collaborate with GEHC Data expert / IT to digitize, visualize such third-party data, and connect with other inhouse platforms when needed.
• Train and educate internal users to best utilize these data and reports for GEHC biz purpose

3. Market Forecast

• Lead quarterly China market forecast exercise and supervise external consultant’s work
• Be responsible for China key stakeholder alignment and global interlock.
• Continuously review forecasting methodologies and processes, applying industry best practices to enhance forecasting capabilities and improve China forecast accuracy to meet global standard.

4. Research & Insights:

• Gather China business needs, coordinate market research projects, including 3rd party surveys, focus groups, competitive benchmark, and other topic-specific studies.
• Ensure cost effective yet high-quality output that supports China region business decision making.
• Serve as a PMO for these projects, ensuring confidentiality, data security, and full compliance.

5. Strategic Insights & Management Support:

• Provide on-going support to China Leadership Team with market and competitive intelligence and insights
• Foster collaboration within the department and across BUs and functions.
• Ensure data integrity, maintain high standard on quality of work, transparency and traceability.

Qualifications:

1. Bachelor or above Degree in top universities, prefer Healthcare or business-related majors; MBA, PhD, MD is a plus 8+ year work experience, in either:

2. Demonstrated research and analytic skills, communication skills, detail oriented, and quantitative skills.

3. Proven leadership experience in small size team management and cross-functional projects management.

4. Outstanding in English and Chinese, including oral communication, written and presentation skills.

Inclusion and Diversity

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

角色与职责

• 对职能、业务和广泛的公司目标负有责任。集成和开发可满足整个组织业务需求的流程，参与长期规划，管理专业领域内的复杂问题，并协助制定总体经营战略。
• 利用自身和他人的销售领域、产品线、市场、销售流程或客户群的深入知识，并运用分析思维和商业经验来执行政策/策略。
• 具有最佳实践知识以及了解自己的领域如何与他人融合；了解竞争以及在市场上与众不同的因素
• 运用判断力，并具有在设定参数之外提出不同解决方案的能力，以解决项目、产品线、市场、销售流程或客户的更复杂的日常问题。为决策制定信息优先级的能力。利用技术经验和分析思维。使用多种内部资源和自身团队之外有限的外部资源来帮助做出决定。
• 这些销售职位将主要由个人贡献者担任。
  此级别的职位需要强大的人际交往能力。充当经验较少的同事的资源。可能会领导具有低风险和资源需求的小型项目。说明信息；培养使团队成员就领域的话题达成共识的技能。传达绩效期望，并可以处理敏感问题。

基本资格

• 该岗位要求在领域具有较丰富的工作经验。学力水平相当于从正规高等院校取得学士学位 （或根据相应工作经验具有高中学历）

所需特性

Inclusion and Diversity

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Roles and Responsibilities

According to the current rapid growth characteristics of SVC commercial, the relevant product strategies are implemented to the front line, and drive NPI is implemented and promoted.Create and/or update product brochures, catalogs, and sales tools for product communication and promotion.Adjust sales tools and the ideal sales process to optimize the purchasing experience.Evaluate the profitability and pricing of the product portfolio and promote product cost planning.Develop marketing strategies for products and measure the effectiveness of projects.

Required Qualifications

Majored in clinical medicine, medical imaging, or biomedical engineering, with over 5 years of experience in clinical practice, product marketing, or related fields in the medical industry.Strong commercial influencing skillsExcellent oral and written communication skills.Strong analytical and problem - solving abilities.Strong English communication skills.

Inclusion and Diversity

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

角色与职责

• 对职能、业务和广泛的公司目标负有责任。集成和开发可满足整个组织业务需求的流程，参与长期规划，管理专业领域内的复杂问题，并协助制定总体经营战略。
• 利用自身和他人的销售领域、产品线、市场、销售流程或客户群的深入知识，并运用分析思维和商业经验来执行政策/策略。
• 具有最佳实践知识以及了解自己的领域如何与他人融合；了解竞争以及在市场上与众不同的因素
• 运用判断力，并具有在设定参数之外提出不同解决方案的能力，以解决项目、产品线、市场、销售流程或客户的更复杂的日常问题。为决策制定信息优先级的能力。利用技术经验和分析思维。使用多种内部资源和自身团队之外有限的外部资源来帮助做出决定。
• 这些销售职位将主要由个人贡献者担任。
  

基本资格

• 该岗位要求在领域具有较丰富的工作经验。学力水平相当于从正规高等院校取得学士学位 （或根据相应工作经验具有高中学历）

所需特性

Inclusion and Diversity

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Essential Responsibilities:

• Analyzing market dynamic for AI offering capability strategy design, play critical role in product/offering readiness for go to market strategy, coordinate with development team, delivery team and global cross function team to enable the product capability and facilitate commercial success & growth in the market.

• Performing industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth. Collecting and prioritizing product introduction and improvement recommendations and analyzing competitive landscape. Identifying budget requirements to insure proper execution

• Orchestrating research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifying customers’ clinical and economic needs, values and desired benefits. Identifying and assess market and distribution risks, and developing a plan to mitigate those risks.

• Working with Region Product Marketing, Product Management, Engineering and Digital Design to provide input to the product development roadmap and to develop, test and prototype new product ideas. Developing a plan and budget for evidence generation to support selected NPI’s and installed base products. Developing inputs to support business case for NPI (incl. target pricing) and product positioning

• Defining brand (naming & trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing products.

• Building and executing global product launch plan, including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (in coordination with Regional Product Marketing).

• Coordinating development of marketing assets and product training materials (in cooperation with Marketing Services).

• Utilizing Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message, and market assets development, etc.) to grow global orders and share alternatively, “to support annual business objectives”). Ensures regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix.

• Developing and managing budget needed to execute marketing plan, and ensure timely implementation of programs in marketing plan

Desired Characteristics:

MBA or Master’s degree in Marketing, Business Administration, biomed engineering, electronic engineering, computer science & AI or related field 10+ years’ experience in marketing, product marketing or related field Deep marketing expertise in market & customer insights, product commercialization and branding MNC related AI product marketing experience is desired. Healthcare device product/industry acumen Experience managing a global brand. Innovation – develop new ideas through collaboration and execute on creative ideas Team oriented – ability to motivate and work well with diverse, global and cross-functional teams Influencing skills – ability to motivate individuals and demonstrate organizational influence. Strong interpersonal skills – influencing, relationship building and coordination. Proven experience in managing multiple project/operations simultaneously. Highly motivated, self-starter.

Inclusion and Diversity

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Roles and Responsibilities

• Accountability for functional, business, and broad company objectives. Integrate and develop processes that meet business needs across the organization, be involved in long-term planning, manage complex issues within functional area of expertise, and contribute to the overall business strategy.
• Requires specialized knowledge across product lines, markets, sales processes, or customer groups. Requires strong commercial awareness, and is expected to influence the development of strategy for their broad sales territory, including control of resources.
• Interprets simple internal and external business challenges and recommends best practices to improve products, processes or services. Stays informed of industry trends that may inform work.
• Uses high level of judgment to make decisions and handle complex tasks or problems within projects, product lines, markets, sales processes, campaigns or customers. Has ability to assess quality of information given and ask pertinent questions to stakeholders or customers. Able to offer new solutions to problems outside of set parameters and is able to construct and provide recommendations. Uses multiple internal and some external sources outside of own function to help arrive at a decision.
• Manages a small to medium team of senior professionals as well as others. May lead functional teams or projects with minimal resource requirements, risk, and/or complexity. Communicates difficult concepts and may influence others' options on particular topics. May guide others to consider a different point of view.

Required Qualifications

• This role requires significant experience in the Product Management & Product Manager. Knowledge level is comparable to a Master's degree from an accredited university or college ( or a high school diploma with relevant experience).

Strong oral and written communication skills. Strong interpersonal and leadership skills. Demonstrated ability to analyze and resolve problems. Demonstrated ability to lead programs / projects. Ability to document, plan, market, and execute programs. Established project management skills.

Inclusion and Diversity

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.