דרושים ב-Boston Scientific ב-Brazil

Key Responsibilities

• Lead strategic planning with senior executives to develop a comprehensive business strategy for Costa Rica and Central America, including market mapping and opportunity identification.
• Develop and execute integrated marketing plans to maximize market share, promote new product launches, and build brand awareness and customer loyalty.
• Conduct ongoing market research and competitor analysis to identify new opportunities and monitor market shifts.
• Collect and structure field information for updated market mapping and business sizing.
• Initiate and lead customer programs, networks, and advisory boards.
• Manage and oversee the regional marketing plan and budget.
• Lead and manage new product launches.
• Design and implement conference and symposium strategies to support the regional plan.
• Collaborate with sales managers to ensure sales representatives are adequately trained; organize physician and staff training, patient education events, and monitor post-training results.
• Select, develop, motivate, and retain a high-performing marketing team.
• Work with operations to manage supply chain for products, including forecasting, backorder management, and inventory planning for new products.
• Develop clinical activities plans, including registries and post-market studies.
• Quantify and prioritize reimbursement opportunities and execute related plans.
• Spend approximately 50% of time in the field supporting account conversion, product launches, clinical activities, and market intelligence gathering.
• Maintain regular communication with international/corporate marketing and sales/country management to ensure alignment.
• Ensure alignment with international functions (Finance, Supply Chain, Health Economics, Marketing, Clinical, Regulatory, Quality).
• Ensure compliance with standard operating procedures and champion quality and regulatory commitments.
• Promote quality awareness and guide the organization toward improved performance and customer-oriented initiatives.

What we are looking for in you:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Fluent English.
• Experience working in sales organizations. (preferably in medical devices)
• Proven marketing and leadership experience of 5 or more years.
• Thorough practical knowledge of marketing theories, principles, and systems.
• Experience applying business and industry standards to achieve objectives.
• Strong problem-solving skills and ability to adapt plans to meet business challenges.
• Effective decision-making impacting finances, results, and service levels.
• Excellent communication and collaboration skills, with the ability to influence and guide others.

Key Responsibilities

• Develops annual and long-term objectives for direct reports with Director interaction. Measures performance of direct reports against success criteria and provides feedback. Attracts/hires and develops top marketing talent.
• Manages execution of specific channel plans in ways consistent with product messaging strategies.
• Leverages marketing science research and analysis to make strategic choices.
• Develops/executes1-2 year integrated franchise marketing plans and budgets, with oversight, annually. Resolves issues within the core team and franchise.
• Identifies new business / acquisition opportunities for franchise.
• Directs/supports product managers in core team activities/responsibilities and oversees completion of PDM requirements.
• Works alongside global marketing counterparts to plan and execute strategies.
• Applies team/franchise/industry knowledge to solve project issues.
• Works within current systems to achieve business objectives (e.g., product development, launch strategies, etc).
• Works with managers in key functional areas, including R&D, sales, reimbursement, new product forecasting C&P, clinical, and regulatory to drive business objectives.
• Raises and facilitates resolution to difficult personal and process conflicts or issues within the team. Builds cross-franchise team competence.
• Demonstrates a primary commitment to patient safety and product quality. Understands and complies with all regulations governing the quality systems.

Requirement

• Previous experience in Marketing
• Solid knowledge in P&L management/analysis
• Fluent English
• Driver's license

• Fornecer suporte técnico e clínico em tempo real durante procedimentos médicos envolvendo dispositivos da unidade de negócios;
• Realizar treinamentos e capacitações para médicos, enfermeiros e demais profissionais de saúde sobre os produtos da Boston Scientific;
• Prestar atendimento técnico-científico, auxiliando na adoção e utilização segura dos produtos.
• Participar de workshops, congressos e eventos médicos, representando a unidade de negócios nas regiões de atuação.
• Colaborar com a equipe de vendas para atender às necessidades dos clientes e fortalecer os relacionamentos com parceiros comerciais.
• Monitorar a performance dos produtos no campo e fornecer feedback técnico para melhoria contínua.

• Graduação em áreas relacionadas à saúde ou ciências, como Enfermagem, Fisioterapia, Biomedicina, Engenharia Biomédica ou áreas correlatas.
• Experiência prévia em suporte clínico ou atendimento técnico, preferencialmente em dispositivos médicos ou setores relacionados.
• Experiência comercial é desejável
• Conhecimento em anatomia, fisiologia e procedimentos médicos
• Excelentes habilidades de comunicação e ensino, com perfil colaborativo e foco no cliente.
• Disponibilidade para viagens.
• CNH válida.
• Inglês intermediário ou avançado.

O profissional ficará responsável por:

• Visitar clientes e/ou potenciais clientes da Boston Scientific de forma regular e planejada para promover produtos e serviços para atingir as metas de vendas mensais, trimestrais e anuais, conforme acordado com o Gerente de território

• Fazer a gestão de clientes existentes e adquirir novas contas

• Participar de reuniões, conferências e exposições conforme necessário para promover os produtos e serviços da Boston Scientific.

• Analisar e reportar (mensalmente , trimestralmente e anualmente) o feedback do mercado e do negócio utilizando todas as ferramentas de suporte disponíveis.

O que buscamos?

• Experiência prévia comercial/ em vendas
• Experiência em OPME é um diferencial
• Inglês intermediário
• CNH Ativa
• Residir em Recife
• Disponibilidade para viagens

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

• Develop an in depth knowledge of the products and services provided by the division.

• Visit customers and / or potential customers of Boston Scientific on a regular and planned basis to promote products and services to achieve monthly, quarterly and yearly sales targets, as agreed with your Manager.

• Managing of existing and acquiring of new customers in the assigned territory.

• Consequently planning and developing the market for our existing and new products according with divisional goals and objectives, through execution, while optimize available tools (consignment etc.).

• Ongoing technical training and support to customers directly in the cathlabs.

• Competent contact person for hospital management, purchasing department and hospital staff.

• Attend meetings, conferences and exhibitions as required to promote Boston Scientific products and services.

• Analyze and report to your Manager and/or others (monthly & year basis) the market and business feedback by using all available support tools (e.g. AMS, etc.).

• To represent Boston Scientific values and integrity.

• Participate in development of less experienced staff members.

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

• Gestão por influência: direcionar, coordenar e acompanhar entregas das equipes de Comunicação, Dados e Projetos
• Acompanhamento de resultados: avaliar o desempenho das vendas e sugerir ações integradas de Marketing, Produto e Comercial para atingir as metas de faturamento, margem e lucro
• Desenvolvimento de comunicação: auxiliar a equipe no desenvolvimento do briefing de comunicação, pré-aprovar campanhas e garantir a execução das ações planejadas
• Acompanhamento de projetos: apoiar equipe de projetos para viabilizar execução deles nos prazos acordados
• Gestão de eventos: definir objetivos e métricas, mapear atividades, gerir agências e acompanhar e garantir execução do calendário de eventos anual
• Orçamento e forecast: construção do budget de marketing e acompanhamento dos investimentos, identificando a necessidade de ajustes no plano no decorrer do ano
• Monitoramento de mercado: manter-se atualizado sobre movimentações e ações da concorrência de mercado, identificando riscos e oportunidades

Pré Requisitos

Graduação Completa

Experiência Sólida em Marketing 360º

Inglês fluente