דרושים Vizuális Értékesítési Tanácsadó Vm ב-Adidas ב-Poland, Warsaw

The Manager Social Media develops the social media strategy for the BU, in order to drive engagement and excitement of the social communities. This would include driving the activation approach and working closely on the development and creation of social content.

KEY RESPONSIBILITIES

• Support the definition of the overall social strategy for the business unit, including content, social activation and storytelling framework.
• Work with Brand Management function to develop social activations and content for all brands digital and social networks.
• Drive global launch plans around key stories and content for the brand social platforms.
• Support the development and the overall business unit voice and social publishing calendar.
• Maintain the relationship with regional and market stakeholders to ensure alignment of the global strategies on a local level and closely involving and the global newsroom network.
• Develop connection plans for further campaign initiatives between adidas.com and brand social networks.
• Develop outreach initiatives to strengthen the brand and business unit specific personality and voice within the industry.
• In partnership with the Digital Analytics team, establish relevant metrics to map the impact of social media activities and amend strategies based on learnings and patterns.

KNOWLEDGE, SKILLS AND ABILITIES

• Good interpersonal/communication skills.
• Some experience in marketing campaign development and execution.
• Some experience as an interactive strategist, community manager or directly related experience.
• Ability to manage the implementation of a strategic campaign within the social media space.
• Some experience in social media moderation and conversation analysis.
• Natural story-teller and visual communicator.
• Understanding and some experience of the digital landscape and all social media channels.
• Some knowledge of development languages (e.g. HTML, Flash, Javascript, XML), analytics systems and tools, standard CMS platforms and digital channels.
• Organizational skills.

QUALIFICATIONS

• Degree in Marketing, Communications, PR or a related field. Master Degree / MBA a plus.
• 4+ years’ industry and / or relevant work experience.
• Fluent written and spoken English language skills.

As conversion rate optimization, you are responsible for supporting the conversion optimization strategy on adidas’ digital platforms. You will be working within the upperfunnel team with the product owners responsible of improving products recommendation strategy across user journey as well as evergreen content (including navigation, quick links, search & ranking). You will be facilitating the discovery process, run A/B test and make sure we incorporate the learnings from these into the company. Your role is to work closely with product owner, analytics, UX research to coordinate and prioritize a/b testing and assure knowledge transfer and good practice sharing with markets & PO’s.

Ability to flex between going wide or sizable opportunities that will impact all consumers and going deep into specific locales and consumer segments for optimizations for specific groups of users. This role requires top level, solid communication to not only deliver data, but answer the business problem and give the behavioral learning and consumer decision making context behind the data.

• Facilitate discovery process with a cross functional team consisting out of product owner, analytics, User Research, Design and operations.
• Partner with business stakeholders to brainstorm the main consumer problems and opportunities and distill the right strategical themes which will drive the business forward
• Set up and run AB tests on hypothesis that come out of the discovery process and guide the evaluation to get the learnings from the tests
• Driving go-to-market handover based on results for optimization to ensure adoption of tools with local partners
• Share learnings with different regions, product owners, UX & design, marketing and development teams with the common goal to optimize onboarding journey for new members and how we support our most valuable customers towards their first purchase and beyond.
• Leverage best in class tools and processes for monitoring performance, refining audiences, and defining further optimization and personalization

• Digital Analytics
• UX/UI Community
• Product Owners and Product Specialists
• Global IT and Global Operations
• Consumer Engagement
• E-Commerce Trading
• App
• Digital Planning
• External agencies

• College or university degree with focus on Business Administration, Analytics, Marketing & Communication, or anyone who learned AB testing/ analytics on the job.
• At least 2+ years of experience in defining and executing data driven optimization/ conversion analysis in collaborative multi-functional teams.
• A good understanding of digital analytics is essential with analytical software such as Adobe, GA, Amplitude, etc.
• Knowledge of A/B testing, all digital research types, measurement, and good understanding of associated statistical methodologies.
• Must have a passion for qualitative and quantitative data and developing ‘themes’ and ‘main hypotheses’ that can be understood at the most senior levels.
• Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely.
• Creative and energetic team player who has a passion for conversion optimization and delivering data-based recommendations for quantifiable improvements
• Strong ability to develop influential and collaborative relationships with the key stakeholders and the team
• Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
• Fluent English, both verbally and written