דרושים Director Kids Ftw ב-Adidas ב-גרמניה

Purpose of the role:

Create, drive andexecute the Omni-Channel Activation Plan locally and coordinate its consistent execution across all consumer touchpoints in line with Country guidance.

Own and develop the brand activation strategy by creating a cohesive vision for all Omni channel (Wholesale, Retail and eCom) marketing initiatives.

Execute marketing strategies in the best possible way, ensuring optimal amplification of the campaign message at the point of sale and maximising instore conversion.

What you'll do:

• Implement the Italian Omnichannel Marketing strategy by ensuring:

- Maximum amplification of campaign messages, through the activation of all phisical touchpoints: WHS, OC and Franchise

- A maximisation of instore conversion through relevant consumer initiatives

• Maximize business opportunities in the WHS channel through:

- Optimal management of marketing campaigns and instore visibility

- The optimisation of the assortment in accordance with strategic priorities and communication campaigns.

• Maximize business opportunities in BC and Franchise channels through:

- A unified strategy that maximises messaging and campaign activations in both store formats in synergy

- Maximize visibility and initiatives to optimise engagement, instore traffic and conversion in BC and FS.

- Using BC and Franchise as the last mile of the marketing strategy to amplify Brand campaigns and work from awareness to conversion on a growing consumer target, with a focus on Gen Z and Gen Alpha.

- Develop in-store campaign and promotion that drive consumer traffic & buying.

• Mentoring and guiding the team, through:

- Creating ad hoc development and career paths, capable of ensuring an adequate balance between talent turnover and retention.

- The adequate rotation of resources, with the aim of creating rounded and not over-specialised roles and skills, in a logic of possible future rotations and growth.

Additional responsibilities:

• Implement the CTC distribution platform finalizing the key destination doors sell-in packages
• Deliver appropriate channel activation sell-in tools at Sales Launch period
• Plan resources to guarantee perfect execution at POS
• Assist in thecreation of seasonal account plan that outlines aspects of activation, both in-store and out-of-store in collaboration with Business Unit (BU) and channels.
• Ensure all retail space management solutions are partnered with the best point-of-sale with regular updates.
• Report on performance of Omni-Channel marketing initiatives to ensure its optimal marketing activities.
• Provide input on global toolbox performance to Global Concept-to-Consumer to pursue further improvement.
• Share and implement global ISC and VM strategies with Business Unit(BU) and channels in sell-in stage and manage executional excellence to maximize sell-out.
• Execute brand concepts with a special emphasis on key destination doors, in close collaboration with BU, CTC and Sales team.
• Plan and manage Omni-Channel MWB to ensure a right investment decision as well as ROI analysis.
• Monitor performance

Skills you'll need:

• Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major sales or retailer (sporting goods industry prefered)
• Leading and managing a diverse team
• Marketing Budget management
• Advanced user of MS Office suite of products
• Experience in both market and above market organization preferred
• Ability to think strategically, anticipate and define problems, synthesize complex data and develop innovative solutions, but at the same time also strong in executing.
• Proven project management skills
• Strong communication (both written and verbal) and facilitation (small and large groups) skills
• Ability to deliver effective and persuasive presentations on complex topics to diverse audiences
• Ability to manage through change, make decisions and act comfortably with risk and uncertainty.
• Fluent in English & Spanish
• Experienced people manager

Main requirements:

• +8 years of Sales, Marketing and/or communication experience.
• +4 years of experience of leading a team

Life at adidas:

• Annual bonus
• Meal Voucher
• Gym and Sports opportunities
• Free access to self-learning platform
• Employee Assistance Program (personal counselling)
• Hybrid working model

Key Responsibilities

• Deliver seasonal product journeys, franchise growth plans, pricing, and develop seasonal flows in partnership with Product Managers & Design to address global market needs to plan for each season.
• Own the planning, curating, landing, and measuring consumer assortments for NAM and work in partnership across markets to ensure assortment is also correct for local relevance.
• Ensure we are landing the right product, at the right time, to the right segmentation, in the right volume and at the right price (across all markets with an ownership to NAM).
• Work, as part of BU senior team, to plan seasonal key segments and growth opportunities.
• Own the GTM operations for global key milestone management & delivery, in addition to NAM milestones, and support key account sell-in (COVAs, Previews, Prelines), working in partnership with product management and NAM sales teams.
• Work in partnership with Product Managers to provide locally specific product creation onto of inline range development for commercial opportunities.
• Influence and drive the GTM category, range plans and consumer insights to internal teams and key strategic retailer
• Develop processes to provide clear market performance overviews (including weekly ST reporting, monthly/quarterly market share overview…etc) that can influence product creation and future planning
• Work closely with NAM planning, sales, and finance partnering on order flow and inventory management.
• Lead and motivate direct reports ensuring best in class mentorship, training and development for category and career growth

Key Relationships

• Product Management & Design Teams
• Global market (incl NAM) commercial teams (wholesale & DTC)
• Merchandising Planning and Systems within NAM
• Brand Communications/Marketing
• Sports Marketing
• Finance
• Demand Planning and relevant SCM partners
• xBU partners in originals, football, and US Sports

Knowledge, Skills and Abilities

• Skill in MS Office applications (Outlook, Excel, PowerPoint, Word)
• Strong presentation and interpersonal skills
• Ability to provide merchandising leadership, including ability to manage/mentor team
• Ability to travel both domestically and internationally as needed
• Excellent consumer understanding and ability to interpret insights against strategy
• Excellent verbal and written communication skills
• Ability to work with and influence all levels of the organization
• A thorough understanding of customer markets and trends
• Category specific understanding preferred
• Strong analytical and planning skills
• Ability to travel domestic and international up to 20% of time

Minimum Qualifications

• Four year college or university degree, preferably in Business/Merchandising or related field preferred; and
• Seven (7) years related industry experience
• Equivalent combination of education and/or experience may be substituted for degree
• Previous merchandising experience in the sporting goods industry preferred
• US marketplace experience preferred

• ​
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.​
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is $133,000 - $200,000. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.​
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Los Angeles, California.​
• Though our teammates hail from all corners of the world, our working language is English.