F5 Web Analyst III 

United States, Washington, Seattle 

669150593

As a Senior Web Analyst, you will play a pivotal role in shaping our digital strategy and optimizing online experiences. Leveraging your extensive expertise, you will champion data-driven decision-making processes, providing actionable insights to enhance our web presence and maximize performance. This senior-level position requires approximately 8 years of experience in web analytics, where you will tackle complex issues and contribute to strategic initiatives. You are a proactive source of valuable and actionable information with a deep understanding of web best practices, norms, and usage patterns.

This position is based in Seattle and reports to the Director, Digital Intelligence and Optimization

PRIMARY RESPONSIBILITIES:

• Advanced Web Analytics: Lead the development and execution of sophisticated web analytics strategies to measure, analyze, and report on key performance indicators (KPIs) across digital platforms.

• Data Analysis and Interpretation: Conduct in-depth analysis of complex data sets, identifying trends, patterns, and opportunities. Translate findings into actionable recommendations aond coherent narratives to inform business strategy.

• Data Visualization: Ability to communicate vast and complex data stories in visually elegant and digestible ways, distilling the insights into compelling presentations. Comfort in Adobe Analytics and Tableau a plus.

• Performance Optimization: Collaborate with cross-functional teams to optimize website performance, user experience, and conversion rates. Work to identify candidates for A/B testing to drive continuous improvement.

• Tag Management: Oversee the implementation and maintenance of web tracking tags, ensuring accurate data collection and alignment with business objectives.

• Reporting and Dashboards: Develop and maintain comprehensive reporting dashboards, providing key stakeholders with real-time insights into website performance and digital marketing effectiveness.

• Competitor Analysis: Stay abreast of industry trends and competitors' digital strategies. Provide insights and recommendations to maintain a competitive edge.

• Collaboration: Work closely with marketing, product, and IT teams to understand business goals and contribute to the development of digital strategies.

Required Skills, Experience, andQualifications:

• Bachelor's degree in a relevant field; advanced degree preferred. Relevant and sufficient work experience can replace.

• Approximately 8 years of experience in web analytics within an enterprise environment.

• Deep proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and tag management systems (preference for Tealium).

• Strong analytical and problem-solving skills with the ability to analyze complex data sets.

• Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders.

• Proven experience in collaborating with cross-functional teams and influencing strategicdecision-making.

• Knowledge of digital marketing principles and strategies.

• Certifications in web analytics or related fields are a plus.

• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.

• Work effectively as part of a team and independently with a positive attitude.

• Effective collaboration andrelationship-buildingskills.

• Takes accountability and ownership of his/her own work.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Duties are performed in a normal office environment while sitting at a desk or computer table.

• Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.

• Duties may require being on call periodically and working outside normal working hours (evenings and weekends).

• Duties may require some travel to trade events and business planning meetings.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $96,800.00 - $145,200.00