Bachelor's degree or equivalent practical experience.
8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or analysis roles.
Experience analyzing datasets to deliver insights.
Preferred qualifications:
Experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
Experience in the Consumer Packed Goods and Food/Beverage industry.
Experience in client-facing roles, with a track record of influencing across levels.
Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
Understanding of both online and offline media and branding.