Citi Group Digital Lending Marketing Prescreen Prequal Platform & Audience Manager VP 

United States, District of Columbia, Washington 

217730449

Responsibilities:

• Support the exploration and development of marketing platform capability enhancements for both internal and external partners for real-time card and personal lending offers

• Deliver both strategic and tactical recommendations and deliverables. This leader can operate both in a big picture as well as highly tactical tasks such as reviewing and enhancing product requirements documentation

• Accountable for planning and managing a group of related Citi and vendor coordinated technology projects or activities in a coordinated way from inception through successful delivery

• Business technologist understanding of real-time API driven integrations and architecture

• Able to gain a deep understanding of the business and technical requirements for the solutions being built

• Product/platform expert and strategist who can understand the needs of Citi’s channel and technology to deliver fantastic B2C and B2B2C capabilities

• Ensure that projects are effectively planned, managed and monitored. Includes status updates, blockers/risks and initiative status

• Partner closely across the organization with cross functional teams including journeys, products, channels, operations, analytics, marketing information management, legal, privacy, control, compliance, etc.

• Collaborate and consult with peers, colleagues and mid to senior level managers to resolve issues and achieve organizational goals

Qualifications:

• 6 - 10 years of experience in product, marketing technology and/or project management skills

• Familiarity with credit lending services/processes; credit bureau data familiarity

• Fluent in data pipelines and connectivity, possesses an ability to create high level data process flows demonstrating how data passes through internal and external systems to create a holistic vision and design

• Ability to apply ingenuity and creativity to problem analysis and resolution in complicated and/or novel situations - ability to find constructive solutions to roadblocks

• Foundational paid media expertise a plus, including the ability to connect paid efforts to on-site activities

• Paid and owned Digital media platform/capability experience and analytic background preferable, including identity-based measurement solutions and/or MMM

• Familiarity with digital marketing and media buying platforms and technologies, including tag management solutions and data APIs - how data moves through a system, including working knowledge of clean rooms a major plus

• Developed diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external partners

• Excellent verbal, written and interpersonal communication skills

• Experienced professional demonstrating comfort and confidence presenting to internal/external partners as well as senior management

Education:

• Bachelor’s/University degree, Master’s degree preferred

Anticipated Posting Close Date:

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