Lead strategic planning with senior executives to develop a comprehensive business strategy for Costa Rica and Central America, including market mapping and opportunity identification. Develop and execute integrated marketing plans...
תיאור:
Key Responsibilities
- Lead strategic planning with senior executives to develop a comprehensive business strategy for Costa Rica and Central America, including market mapping and opportunity identification.
- Develop and execute integrated marketing plans to maximize market share, promote new product launches, and build brand awareness and customer loyalty.
- Conduct ongoing market research and competitor analysis to identify new opportunities and monitor market shifts.
- Collect and structure field information for updated market mapping and business sizing.
- Initiate and lead customer programs, networks, and advisory boards.
- Manage and oversee the regional marketing plan and budget.
- Lead and manage new product launches.
- Design and implement conference and symposium strategies to support the regional plan.
- Collaborate with sales managers to ensure sales representatives are adequately trained; organize physician and staff training, patient education events, and monitor post-training results.
- Select, develop, motivate, and retain a high-performing marketing team.
- Work with operations to manage supply chain for products, including forecasting, backorder management, and inventory planning for new products.
- Develop clinical activities plans, including registries and post-market studies.
- Quantify and prioritize reimbursement opportunities and execute related plans.
- Spend approximately 50% of time in the field supporting account conversion, product launches, clinical activities, and market intelligence gathering.
- Maintain regular communication with international/corporate marketing and sales/country management to ensure alignment.
- Ensure alignment with international functions (Finance, Supply Chain, Health Economics, Marketing, Clinical, Regulatory, Quality).
- Ensure compliance with standard operating procedures and champion quality and regulatory commitments.
- Promote quality awareness and guide the organization toward improved performance and customer-oriented initiatives.
What we are looking for in you:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Fluent English.
- Experience working in sales organizations. (preferably in medical devices)
- Proven marketing and leadership experience of 5 or more years.
- Thorough practical knowledge of marketing theories, principles, and systems.
- Experience applying business and industry standards to achieve objectives.
- Strong problem-solving skills and ability to adapt plans to meet business challenges.
- Effective decision-making impacting finances, results, and service levels.
- Excellent communication and collaboration skills, with the ability to influence and guide others.